Fast growing British luxury brand Jaguar continues to elevate its presence in global entertainment industry


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2014 Jaguar CX 75

MAHWAH, NJ--Oct. 28, 2013: Jaguar Cars announced today that they will elevate their presence in Hollywood by joining with the British Academy of Film and Television Arts Los Angeles (BAFTA LA) as the official 2013 title sponsor of the BAFTA LA JAGUAR BRITANNIA AWARDS. The Jaguar Britannia Awards, taking place November 9 at the Beverly Hilton Hotel in Beverly Hills, celebrates the achievements of those who have made an outstanding contribution to excellence in the international entertainment industry. Honors are given for excellence in film, directing and comedy, as well as for worldwide contribution to entertainment and for use of the moving image for humanitarian causes.

The 2013 Jaguar Britannia Awards® will be hosted by award winning actor and comedian, Rob Brydon. BAFTA LA will honor Sir Ben Kingsley with the "Albert R. Broccoli Britannia Award for Worldwide Contribution to Entertainment"; George Clooney with the "Stanley Kubrick Britannia Award for Excellence in Film"; Kathryn Bigelow with the "John Schlesinger Britannia Award for Excellence in Directing"; Idris Elba with the "Britannia Humanitarian Award"; Sacha Baron Cohen with the "Charlie Chaplin Britannia Award for Excellence in Comedy"; and Benedict Cumberbatch with the "Britannia Award for British Artist of the Year."

"This partnership with BAFTA LA and Jaguar aims to highlight the increasing appreciation for British innovation in everything from the entertainment and fashion worlds to luxury goods and automobiles," said Jeff Curry, Brand Vice President, Jaguar North America. "We look forward to partnering with BAFTA LA to promote British excellence in the entertainment industry on both sides of the Atlantic and to celebrate the tremendous talent of the evening's remarkable honorees."

Jaguar will be showcasing its presence at the Jaguar Britannia Awards through several activations taking place throughout the famed Beverly Hilton's grounds. The brand's own star of the night will be the recently launched 2014 Jaguar F-TYPE, a return to the company's heart: a two-seat, convertible sports car and a continuation of a sporting bloodline that stretches back more than 75 years. A series of F-TYPE cars including, in true British fashion, several which are to be Union Jack emblazoned, will be on display. Assuring the evening's honorees arrive in style, sleek Jaguar XJ sedans will chauffeur them to the event.

The awards are presented annually at a gala dinner where peers and colleagues celebrate the work and accomplishments of distinguished honorees. Proceeds from the gala ceremony support BAFTA Los Angeles' on-going education, scholarship, community outreach and archival projects. The awards will air on national TV on Sunday, November 10, 2013 on BBC America.

About Jaguar Jaguar is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company's vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the XJ luxury sedan, XF sports sedan, the XK Coupe and Convertible sports cars and the two-seater F-TYPE. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.

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Information about Jaguar North America products is available to consumers at Jaguar USA

About Jaguar Land Rover

The United States is one of the leading global markets for both Jaguar and Land Rover Jaguar Land Rover employs 25 000 people and sells vehicles in 170 countries around the world Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK In the 2012/13 fiscal year, Jaguar Land Rover has reported revenues of $23.8 billion, up 17% year on year ($20.4 billion last year) Jaguar Land Rover has test facilities across the USA in the following states: California, Georgia, Illinois, Maryland, Minnesota, New Jersey, Pennsylvania, Tennessee, and Washington D.C. Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada. Jaguar Land Rover has offices in the following locations: California, Georgia, Illinois, Maryland, Minnesota, New Jersey, Pennsylvania, Tennessee, and Washington D.C. Jaguar Land Rover is represented by more than 330 independently operated retail outlets in the USA

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