HYUNDAI LINES UP TWO NEW ADS FOR SUPER BOWL XLVIII

Automaker Engages Celebrity Talent and Pop Star Soundtrack to Spotlight Elantra and All-New Genesis FOUNTAIN VALLEY, Calif., January 31, 2014 / PRNewswire / — Hyundai, in its seventh consecutive year as a Super Bowl advertiser, will showcase two new spots for Super Bowl XLVIII on February 2, 2014.

Kicking off the first quarter for Hyundai is “Dad’s Sixth Sense,” a 30-second spot highlighting the innovative, world-class safety features of Hyundai’s mid-size luxury sedan, the 2015 Genesis. The commercial dramatizes the near-misses and breathtaking saves of everyday parenting. The action follows a young boy as he grows up, and Dad is there for him again and again. The commercial culminates with a final breathtaking save – only this time, it’s the all-new 2015 Hyundai’s Genesis that has the young man’s back. Bruno Mars’ “Count On Me,” a song from his multi-platinum debut album “Doo-Wops & Hooligans,” serves as the musical track for the spot. View the spot here: Hyundai YouTube.

Hyundai will close out the Big Game during the fourth quarter with “Nice.” The humorous 30-second spot features actor Johnny Galecki (CBS’ “The Big Bang Theory”) behind the wheel of a 2014 Hyundai Elantra. When an attractive young woman pulls up next to him in the exact same Elantra, he seizes the opportunity to compliment her on their shared good taste. “Nice ride,” he says. The light turns green and a flirtatious and competitive game begins. The comedy goes off the rails, with big surprises around every turn. Legendary comedian Richard Lewis even makes a cameo as Galecki’s passenger, adding his own rambling commentary. The spot features Electric Light Orchestra’s (ELO) track “Evil Woman.” View the spot here: Hyundai ELO

“Cars have become more than just a means of transportation – they play an active role in many parts of our lives,” said Steve Shannon, vice president of Marketing, Hyundai Motor America. “Our creative campaign this year highlights how Hyundai continues to be ‘there for you’ and your family. Whether it’s safely reacting to unexpected surprises on the road in the premium Genesis or dialing up the fun in an Elantra, Hyundai is an ideal driving companion.”

The creative for both ads were developed by Hyundai’s agency of record, INNOCEAN USA. The commercials focus on the cars’ performance, style and safety features with Hyundai’s longstanding tradition of using humor and great storytelling in its advertisements.

HYUNDAI MOTOR AMERICA Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.