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Gwenno Pugh, the first female farmer to be crowned winner of Wales’ hugely popular farming reality show Fferm Ffactor, has been presented with her brand-new Isuzu D-Max


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2014 Isuzu D-Max

Pugh, 28 and who farms sheep, cattle and pigs in Talsarnau, Gwynedd, won the grand prize of an Isuzu D-Max Yukon 4x4 pick-up worth £20,250 (CVOTR), beating her fellow finalists in the series finale held at the Anglesey Showground in Mona, on the Isle of Anglesey, in December 2013.

The prize pick-up features a high-level of standard equipment including cruise control, air conditioning, 17-inch alloy wheels, side steps, remote central locking with alarm, surround sound audio system, as well as high-visibility projector headlamps and LED rear light clusters.

“I didn’t expect this at all,” exclaimed, Gwenno Pugh. “I was hoping to become the first female contestant to reach the final but to go one extra step and actually win is an unbelievable feeling. It’s been an unforgettable journey and such a privilege to become the first woman to win Fferm Ffactor – I look forward to using my new Isuzu D-Max every day.”

William Brown, General Manager at Isuzu UK, commented: “Isuzu is a strong supporter of the farming industry and will continue to celebrate the outstanding workers that make it such a success. We will again be invlved with the fferm factor series in 2014 and with its class-leading 3.5-tonne towing capacity and five-year / 125,000-mile warranty, we hope Gweno’s new D-Max proves itself to be an invaluable companion across the rugged terrain of north Wales.”

The series’ judges praised Gwenno’s performances, Professor Wynne Jones commenting: “Gwenno has been a strong contender throughout the series, she has come out on top regularly in the various challenges, and has finished the series in style.”

The Isuzu D-Max range includes single-, extended- (with rear-hinged side access panels) and double-cab body configurations. Double-cab models are available in four specifications: Isuzu D-Max, Eiger, Yukon and Utah. Prices start at £14,749 (CVOTR) for the entry-level Isuzu D-Max 4x2 single cab and rise to £23,649 (CVOTR) for the top-of-the-range Isuzu D-Max Utah 4x4 double-cab automatic.

The Isuzu dealership, RJ Williams Limited, can be found on the High Street, Talsarnau, Gwyedd (LL47 6UB), contacted on 08446 623889, and is open from 08:00 to 17:30, Monday to Friday, 08:00 – 14:00 on Saturdays and 10:00 to 12:00 on a Sunday.