AutoTrader.com Receives DrivingSales Dealer Satisfaction Award

ATLANTA--Feb. 21, 2014: AutoTrader.com is the recipient of a "Top Rated" New Car Leads award in the fifth annual DrivingSales Dealer Satisfaction Awards. The award was presented in conjunction with the 2014 National Automobile Dealers Association (NADA) Convention & Expo at the end of January. AutoTrader.com logo.

"New car buyers are coming back in a big way this year, as industry forecasters estimate that 2014 sales will reach levels not seen since 2007. We know from our research that the majority of those buyers utilize the internet to shop for vehicles and to help them select the dealership from where they will ultimately purchase," said Alan Smith, executive vice president and chief operating officer at AutoTrader.com. "The satisfaction of our customers is of paramount importance to us, and we are honored to be recognized by the dealer body as having one of the best solutions that helps them connect with those new car shoppers online."

As The Ultimate Automotive MarketplaceŽ, AutoTrader.com brings together over 17 million unique visitors each month with the nearly 20,000 dealers who collectively list more than four million new and used vehicles for sale on the site. Over the past several years, AutoTrader.com has enhanced its new car advertising offerings for dealers, introducing a new-car-specific listing format in 2011 and partnering with select OEMs to bolster co-op support for dealers' third-party advertising. Additionally, AutoTrader.com has worked to share insights and best practices to help dealers get the most out of their new car advertising, particularly in the area of online merchandising.

"We congratulate AutoTrader.com on winning a 'Top Rated' New Car Leads Award and for being recognized by its dealer customers for high levels of excellence and customer satisfaction," said DrivingSales CEO and Founder Jared Hamilton. "In our fifth year of presenting these awards, we feel especially proud that DrivingSales Vendor Ratings continues to help dealers make smart and informed decisions through thousands of peer reviews that lead them to service providers such as AutoTrader.com. We congratulate them on being recognized for top notch performance by the people to whom their services count the most: the dealer community."

The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction with vendor products and services, and are based on cumulative ratings tallied and verified over the calendar year (January – December) at DrivingSales.com Vendor Ratings. DrivingSales.com Vendor Ratings is the industry's only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons, and provides dealerships with important information from actual customers who have hands-on experience using vendor products / solutions in their stores. Each rating is verified as coming from an actual dealership employee.

Full award results are available online at Dealer Satisfaction Awards. Award winners are showcased in the Q1 2014 issue of the DrivingSales Dealership Innovation Guide which, in addition to being distributed at the 2014 NADA Convention and Expo, is delivered to every new car dealership nationwide, as well as to the top 100 used car dealerships. For more information on the Dealership Innovation Guide, please visit: Dealer Satisfaction Awards.