HookLogic, CARFAX Team Up on Used Cars

NEW YORK--March 4, 2014: Carfax-subscribing dealers can give their prospective buyers access to Carfax Vehicle History Reports within HookLogic products Web2Show and Lead2Show, HookLogic announced today. Dealers now can send links to Carfax Reports within the customer confirmation page and emails. This enhancement helps engage more potential buyers and provide the information they need to buy their next used car with more confidence.

“Carfax and HookLogic are committed to helping dealers turn online shoppers into on-the-lot buyers”

“Carfax and HookLogic are committed to helping dealers turn online shoppers into on-the-lot buyers,” said Larry Gamache, communications director at Carfax. “With HookLogic’s AutoHook, our mutual customers can make sure the vehicle history information used car buyers want to see is readily available to them.”

Research shows that used vehicles turn 15 days faster on average when a Carfax Report is available to prospective buyers.

“AutoHook already drives 30% of prospective leads into the showroom — twice the national average,” said HookLogic Automotive President David Metter. “Giving those leads access to Carfax will make the leads even more qualified. By saving everyone’s time, this partnership will lead to the happiest outcomes.”