Kia Soul receives Red Dot design award

March 24, 2014: The all-new Kia Soul has been awarded a prestigious ‘red dot’ design award*, following in the footsteps of its stylish first-generation predecessor.

With its upright, confident posture, broad shoulders, iconic window shape and SUV ground clearance, the second-generation Soul was crowned winner in the 2014 ‘Product Design’ category by the red dot jury, the same award earned by the original Soul in 2009.

This is the second major design award for the new Soul, following its success in the highly respected ‘iF design awards’ only few weeks ago.