Shoppers Spring Back to Car Dealerships in March
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SANTA MONICA, CA--March 27, 2014: Edmunds.com forecasts that 1,476,535 new cars and trucks will be sold in the U.S. in March for an estimated Seasonally Adjusted Annual Rate (SAAR) of 15.8 million. The projected sales will be a 24.0 percent increase from February 2014, and a 1.7 percent increase from March 2013.
"Car buyers who chose not to brave the cold weather last month found plenty of opportunity this month," commented Edmunds.com Senior Analyst Jessica Caldwell. "Now that spring has arrived, weather conditions shouldn't have the impact on car shoppers it had at the beginning of 2014, and we'll be able to get a better sense of the true strength of the marketplace in coming months."
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SALES VOLUME FORECAST, BY MANUFACTURER | |||||
|
Sales Volume |
Mar-14 Forecast |
Mar-13 |
Feb-14 |
Change from Mar 2013* |
Change from Feb 2014* |
|
GM |
247,101 |
245,950 |
222,104 |
0.5% |
11.3% |
|
Ford |
239,423 |
235,643 |
183,349 |
1.6% |
30.6% |
|
Toyota |
207,531 |
205,342 |
159,284 |
1.1% |
30.3% |
|
Chrysler Group |
190,684 |
171,603 |
154,866 |
11.1% |
23.1% |
|
Nissan |
139,798 |
137,726 |
115,360 |
1.5% |
21.2% |
|
Honda |
122,893 |
136,038 |
100,405 |
-9.7% |
22.4% |
|
Hyundai/Kia |
115,645 |
117,431 |
90,221 |
-1.5% |
28.2% |
|
VW/Audi |
48,825 |
50,957 |
37,993 |
-4.2% |
28.5% |
|
Industry |
1,476,535 |
1,452,269 |
1,191,087 |
1.7% |
24.0% |
|
*NOTE: March 2014 had 26 selling days, March 2013 had 27 and February 2014 had 24. | |||||
Edmunds.com estimates that retail SAAR will come in at 12.6 million vehicles in March, with fleet transactions accounting for 20.0 percent of total sales. An estimated 3.33 million used cars will be sold in March, for a SAAR of 33.9 million (compared to 3.06 million – or a SAAR of 33.8 million – used car sales in February).
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MARKET SHARE FORECAST, BY MANUFACTURER | |||||
|
Market Share |
Mar-14 Forecast |
Mar-13 |
Feb-14 |
Change from March 2013 (Percentage pts.) |
Change from February 2014 (Percentage pts.) |
|
GM |
16.7% |
16.9% |
18.6% |
-0.2% |
-1.9% |
|
Ford |
16.2% |
16.2% |
15.4% |
0.0% |
0.8% |
|
Toyota |
14.1% |
14.1% |
13.4% |
-0.1% |
0.7% |
|
Chrysler Group |
12.9% |
11.8% |
13.0% |
1.1% |
-0.1% |
|
Nissan |
9.5% |
9.5% |
9.7% |
0.0% |
-0.2% |
|
Honda |
8.3% |
9.4% |
8.4% |
-1.0% |
-0.1% |
|
Hyundai/Kia |
7.8% |
8.1% |
7.6% |
-0.3% |
0.3% |
|
VW/Audi |
3.3% |
3.5% |
3.2% |
-0.2% |
0.1% |
