Kia Announces March Sales

IRVINE, CA--April 1, 2014: Kia Motors America (KMA) today reported March sales of 54,777 vehicles, a 11.5-percent increase over the same period in 2013 and led by record monthly sales of the U.S.-built* Optima midsize sedan the and Soul, with 16,310 and 13,992 units sold, respectively. Included in the second-best March total in company history are the first retail deliveries of the all-new K900 luxury sedan, which began arriving in select showrooms in limited supply last month.

"2014 marks Kia's 20th anniversary in the U.S. and our performance in March helped first quarter sales rise 4.8-percent over last year, thanks to strong consumer traffic and the ongoing popularity of the Optima and Soul," said Michael Sprague, executive vice president of sales and marketing, KMA. "With K900s now arriving in dealerships, Kia's product portfolio is more refined than ever and offers world-class design, advanced technology and outstanding quality in every segment we compete in, from subcompact to luxury."