Alfa Romeo Celebrates 60 Years of the Giulietta

April 3, 2014: Alfa Romeo Giulietta Sprint unveiled in Turin 60 years ago this April To celebrate the unveiling of this iconic car, Alfa Romeo UK is offering a deposit contribution to Alfa Romeo Giulietta customers which is the equivalent to the price of the Giulietta in 1954 - £1,250 The Alfa Romeo range has been comprehensively revised for 2014, with new technologies, revised interiors, improved specification and new engines

On April 19, 1954, the doors of the 36th Turin Motor Show opened to the public and the legendary Alfa Romeo Giulietta Sprint was revealed to the world for the first time. By the time the show ended, some 700 orders had been taken.

To celebrate the 60th anniversary of this iconic car, Alfa Romeo UK is offering buyers of a new Alfa Romeo Giulietta 1.4 TB 120hp Progression a deposit contribution which is the equivalent to the 1954 UK price - £1,250! The contribution is available to PCP and HP retail customers and is valid from April 7 to April 22, 2014, pending certain terms and conditions. Special Lunar Pearl paint, a new colour for the 2014 Alfa Romeo Giulietta range worth £510, is also included in the offer.

In addition, anyone who orders an Alfa Romeo Giulietta during the 60th Anniversary event will be automatically entered into a prize draw with the winner to be refunded the difference between the price of a 1954 Giulietta Sprint and a 2014 Alfa Romeo Giulietta 1.4 TB 120hp Progression (minus the deposit contribution, if applicable). In other words, it’s a 2014 Giulietta for the price of the 1954 original!

The Alfa Romeo Giulietta range has been extensively revised for 2014 with more technology, including standard Uconnect™ touch-screen infotainment systems; new engines; redesigned seats; new seat fabrics and leather upholsteries; new colours and improved standard specification on all models.