Impala Sees 113 Percent Retail Segment Share Growth

DETROIT--May 5, 2014: Chevrolet’s redesigned 2014 Impala sedan has gained nearly 8 percentage points of retail market share since launch – measuring 14.7 percent at the end of the first quarter compared to 6.9 percent a year earlier when the cars first arrived in dealerships.

In addition to the 113 percent year-over-year growth, the Impala was the only vehicle in its class to post a positive gain in average transaction prices, or ATPs, compared to the same period last year.

Though the Impala is available with one of the lowest starting retail prices in its class, the first quarter year-over-year average transaction price rose more than $5,500. The Dodge Charger, an Impala competitor in the large car segment, sold at an average of $891 less in the same period, according to J.D. Power PIN data.

“The Impala is an example of everything that customers can continue to expect from Chevrolet products,” said Steve Majoros, marketing director of Chevrolet cars and crossovers. “We’re building the best vehicles in our history. If you’ve never visited a Chevrolet dealership before, now is the time.”

The 2014 Impala which is manufactured at assembly plants in Oshawa, Ontario and Detroit-Hamtramck, has received several independent recognitions, including Cars.com Best Car of 2014 and was listed among KBB.com’s 12 Best Family Cars. Consumer Reports weighed in as well after having tested the new version of the iconic sedan.

In 2013, Chevrolet underwent the most extensive product transformation in its history, launching 13 new or significant revamped vehicles, including the 2014 Corvette Stingray and Silverado pick-up truck, which won the 2014 North American Car and Truck of the Year, respectively.

Since launching the Cruze less than four years ago, Chevrolet’s compact sedan, the brand’s share of small, compact and mini car segments has tripled with gains of more than 221 percent. The 1 millionth Cruze for the U.S. and Canada markets was built in April in Lordstown, Ohio.

 Large Car Percentage of Retail Segment Share Q1 2013 vs. Q1 2014
(Source J.D. Power PIN)

 

Large Car Average Transaction Prices Q1 2013 vs. Q1 2014