Holden Cascada Convertible to Debut in Australia and New Zealand in 2015; Joined by Astra and Insignia

FISHERMAS BEND, AUSTRALIA: May 5, 2014: Holden’s ongoing commitment to sourcing the best vehicles from around the world took an important step forward today with the announcement that three European-sourced vehicles will join Holden’s line-up in the first half of 2015.

The sleek Cascada convertible will come to Australia for the first time, joined by the Astra GTC and VXR three-door hatches and the sophisticated Insignia VXR performance sedan.

General Motors Executive Vice President and President, GM International Operations (GMIO) Stefan Jacoby joined Holden Chairman and Managing Director Gerry Dorizas at a press conference at Holden HQ at Fishermans Bend today to make the announcement.

Mr Jacoby said the announcement of these European-sourced models joining Holden’s portfolio demonstrated that the company would continue to bring the best possible products from GM’s product portfolio to Australian customers to support a strong future for Holden.

“Holden is one of the strongest brands in Australia and the introduction of the Astra, Cascada and Insignia to the portfolio in 2015 will be a great addition,” Mr Jacoby said.

“We are determined to offer Australian and New Zealand customers the best possible products that we can source from our global operations, as we build a strong future for Holden.

“GM is dedicated to building strong brands that connect with our customers. Holden and GM are undergoing a transformation that is committed to driving our markets toward success.

“We are focussed on the long-term fundamentals, such as ensuring Holden retains its proud Australian identity and provides customers with the best possible cars.

“It’s critical we focus on consumer and market-driven product strategies that enable global scale while engaging customers at a local-market level. The Astra, Cascada and Insignia are proof positive of our strategy.”

Mr Dorizas said the commitment to performance and quality evident in the three Europe-sourced models aligned with Holden’s heritage and brand.

“Astra, Cascada and Insigina will be niche vehicles in terms of volume for our company, and their performance credentials and premium execution are a perfect match for Holden and will provide yet more fantastic choice for our customers,” Mr Dorizas said.

“We are building a strong future for Holden by focusing on our customers, our dealers, our employees and our products.”