Zipcar Announces New ONE>WAY Service Featuring Spacious and Versatile 2015 Honda Fit

BOSTON and TORRANCE, CA--May 5, 2014: Zipcar, the world's leading car sharing company, today announced "Zipcar ONE>WAY," a new service that will enable members to take point-to-point trips within cities, and to and from select airport locations. The new service, currently being tested and slated to launch in select markets later this year, will exclusively feature the Honda Fit, the fun-to-drive, fuel-efficient and versatile subcompact that is small enough to zip in and around cities, yet large enough to comfortably fit up to five people and their gear. Honda's role in the Zipcar ONE>WAY service continues its long legacy in car sharing dating back to the introduction of its Intelligent Community Vehicle System (ICVS) concept in 1994.

The new Zipcar ONE>WAY service will enable members to reserve and pick up a Honda Fit Zipcar at a designated location and drop it off at another with a guaranteed parking spot. Zipcar's new service not only benefits members through increased flexibility, but also helps reduce congestion in cities as members are not circling the block searching for parking. Zipcar ONE>WAY, combined with the company's industry-leading round-trip model, will offer members the most comprehensive mobility option available.

"Our ONE>WAY service blends the best of Zipcar – guaranteed parking and advance reservations – with the best of the one-way model – spontaneity and the freedom to leave a car in a different location," said Zipcar President Kaye Ceille. "Zipcar ONE>WAY, combined with our global fleet of more than 10,000 vehicles with 30 different makes and models, offers members the most options, the most flexibility and the largest global network of any mobility provider."

The all-new 2015 Honda Fit has become even more of a standout choice in the subcompact segment with its small-on-the-outside exterior and big-on-the-inside interior passenger and cargo space. Available through Zipcar ONE>WAY this fall, the 2015 Fit features a fresh and modern design, a powerful and efficient engine, plus a highly versatile interior loaded with standard equipment essential for urban driving like a rear-view camera and Bluetooth® hands-free connectivity. The surprisingly roomy 2015 Fit interior provides an impressive 95.7 cubic feet of passenger volume with comfortable seating for up to five passengers with ample storage space behind the rear seats.

For enhanced versatility, the Fit is equipped with the Honda-exclusive 60/40 split rear Magic Seat® which offers multiple seating and cargo-carrying configurations to accommodate long items up to eight feet long or tall items like plants. With its one-motion dive-down functionality, it can fold flat into the floor to provide nearly 53 cu-ft. of rear cargo volume. That's more cargo area than the average SUV, offering enough space to allow for 10 carry-on sized suitcases. On top of its superior cargo capabilities, the 2015 Fit is a class leader in fuel efficiency with an EPA fuel-economy rating1 of 33/41/36 for the LX trim with a new Continuously Variable Transmission (CVT).

"Created for urban mobility, the Fit subcompact and Zipcar ONE>WAY service will offer Zipsters the best of sustainable city transportation in a functional, stylish and fuel efficient package," said Steven Center, vice president of the Environmental Business Development Office at American Honda. "Honda has long been involved in the car sharing industry, and we believe that this program will help reduce emissions and city congestion while providing a new level of freedom and convenience to customers."

"This combination of roominess, flexibility and fuel efficiency makes the Fit a perfect fit for our ONE>WAY service," continued Ceille. "With this initiative, we build on a long and successful relationship with Honda, whose leadership in sustainability and engagement with the car sharing industry during the past decade have helped accelerate the growth of the car sharing category."

For more than a decade members have trusted Zipcar for a variety of round-trips, from the ordinary (grocery store runs) to the extraordinary (weddings). With the launch of Zipcar ONE>WAY, members will soon have more flexibility in the types of trips they can take. More information on the partnership and Zipcar ONE>WAY is available via the web at Zipcar ONE>WAY.