Jaguar North America To Become Exclusive Automotive Partner Of The British Academy Of Film And Television Arts Los Angeles

MAHWAH, NJ--June 9, 2014: Jaguar, the renowned British luxury automotive brand, announced today an exclusive year-long partnership with the prestigious British Academy of Film and Television Arts Los Angeles (BAFTA LA) as its official presenting sponsor and exclusive automotive partner. In this role, Jaguar will support several key initiatives in 2014 and 2015, including a return as the 2014 title sponsor of the BAFTA LA JAGUAR BRITANNIA AWARDS for the second consecutive year.

Further elevating the brand's presence in Los Angeles' entertainment community, Jaguar will act as the official vehicle of BAFTA LA, providing transportation to the organization's various events. Last night, the partnership commenced when Jaguar sponsored the highly regarded 2014 BAFTA LA Garden Party in Los Angeles, showcasing the all-new Jaguar F-TYPE Coupe sports car at the British Consul residence.

The partnership will also be showcased with Jaguar activations at key events celebrating the achievements and excellence in the international entertainment industry by headlining the 2014 TV Tea Party Presented by Jaguar and BBC America, the return of the BAFTA LA JAGUAR BRITANNIA AWARDS, and acting as Co-Presenter of the 2015 Award Season Tea Party.

"We look forward to expanding our successful partnership with BAFTA LA and continuing to spotlight the important role of British talent in the Los Angeles area, the entertainment capital of the world and an important market for Jaguar," said Jeff Curry, Brand Vice President, Jaguar North America. "As a brand that produces the world's most desirable cars exclusively in the UK, we are especially honored to celebrate the accomplishments of the British film and television community in the world's entertainment epicenter."

Throughout the partnership with BAFTA LA, Jaguar will showcase its latest product designs, including the Jaguar F-TYPE Coupe, which exemplifies the craftsmanship, innovation and attention to detail that defines this classic British automotive brand.