Majority of People Have Never Heard of a Connected Car

PORTLAND, OR -- Aug. 14, 2014: Ever heard of a connected car? If so, you're in the minority. A recent study conducted by Waggener Edstrom indicates awareness of connected cars and the benefits they provide remains low (70 percent have never heard of the term "connected car"). Surprisingly, even as technology becomes pervasive, consumers have not transferred their affection for technology experiences when embedded in a vehicle.

Download the complete study: Connected Car Survey

To capitalize on new technology in these connected cars, automakers and tech companies need to refine the industry narrative so they can connect with a broad consumer audience. This new study illuminates the challenges and opportunities facing the connected car and includes recommendations about ways the automotive and technology industries can boost consumer awareness and engender a passion for these new, advanced vehicles.

Waggener Edstrom Communications (WE) is a global, integrated communications agency. For 30 years, the independently owned firm has developed strategic communications programs for innovative and world-changing clients, working to influence markets, inspire people and improve lives.