BMW Brand Store in Brussels Has Iconic Awarded Bestowed

BURSSELS -- August 25, 2014: The BMW Brand Store in Brussels, which opened in March 2014, has been honoured by the German Design Council with the Iconic Award 2014 in the category “Interior Design Retail” (“Best of Best”). BMW Brand Stores are an element of the BMW Group’s Future Retail programme, which aims to enhance the customer experience and set new retail standards in the automotive industry and beyond. It is part of the BMW Group’s response to changing customer needs and expectations. “Brands have to be experienced,” says Dr. Steven Althaus, head of Brand Management BMW and Marketing Services BMW Group. “Conventional showrooms are giving way to platforms which encourage communication and enable experience. Our interior concept combines architecture, design and technology to create a new form of brand presence. This fundamental vision of successful modern presentation has now been recognised by the Iconic Awards.”