Toyota Posts Best-Ever Sales In August 2014
 2015 Toyota Camry Hyrbid |
TORRANCE, CA -- Sept. 3, 2014: Toyota, Scion and Lexus today reported total August 2014 sales results of 246,100 units, an increase of 10.2 percent over August 2013 on a daily selling rate (DSR) basis. On a raw-volume basis, unadjusted for 27 selling days in August 2014 versus 28 selling days in August 2013, sales increased 6.3 percent over year-ago month.
Toyota division posted August 2014 sales of 213,291 units, up 9.6 percent year-over-year on a DSR basis. Volume-wise, Toyota division sales increased 5.7 percent over August 2013.
"The industry had its best August in over a decade with sales topping 1.5 million vehicles," said Bill Fay, Toyota division group vice president and general manager. "Boosted by standout SUV sales and a record-shattering month for RAV4, Toyota was the number 1 retail manufacturer in August."
Lexus reported August sales of 32,809 units, a 14.2 percent increase on a DSR basis and a 10.1 percent increase on a raw-volume basis, both year-over-year.
"It was a great market from top to bottom in August," said Jeff Bracken, Lexus group vice president and general manager. "Lexus had its second straight record-setting month as both passenger cars and luxury utility vehicles posted solid gains."
Other Highlights:
Camry posts sales of more than 44,000 units
All-new Corolla up over 23 percent
Avalon up nearly 13 percent
Prius posts sales of nearly 24,000 units
Toyota SUVs up about 28 percent, posts best month ever
All-new RAV4 up 51.5 percent, tops the previous best-ever record set just last month
4Runner up 67 percent
All-new Highlander posts sales of 11,489 units
All-new Tundra up 4 percent for the month
Tacoma posts sales of over 14,000 units
All-new Lexus IS increased 20 percent
Lexus ES posts sales of more than 7,600 units
Lexus GS up nearly 14 percent
Lexus luxury utility vehicles up almost 12 percent
Lexus GX posts triple-digit gains for the tenth month in a row
Lexus RX about 4 percent
*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume
| TOYOTA U.S. SALES SUMMARY | ||||||||
| August, 2014 | ||||||||
| -- CURRENT MONTH -- | -- CALENDAR YEAR TO DATE -- | |||||||
| DSR % | VOL % | DSR % | VOL % | |||||
| 2014 | 2013 | CHG | CHG | 2014 | 2013 | CHG | CHG | |
| TOTAL TOYOTA | 246,100 | 231,537 | 10.2 | 6.3 | 1,627,509 | 1,533,722 | 6.6 | 6.1 |
| TOTAL TOYOTA DIV. | 213,291 |
201,745 |
9.6 | 5.7 | 1,428,678 |
1,362,484 |
5.4 | 4.9 |
| TOTAL LEXUS | 32,809 | 29,792 | 14.2 |
10.1 | 198,831 |
171,238 |
16.7 | 16.1 |
| YARIS | 523 | 3,104 | -82.5 | -83.2 | 9,741 | 16,789 | -41.7 | -42.0 |
| COROLLA | 33,088 | 26,861 | 27.7 | 23.2 | 238,275 |
210,296 |
13.9 | 13.3 |
| PRIUS | 23,437 | 27,358 | -11.2 | -14.3 | 151,213 |
170,866 |
-11.1 | -11.5 |
| CAMRY | 44,043 | 44,713 | 2.1 | -1.5 | 306,471 |
287,119 |
7.3 | 6.7 |
| AVALON | 7,040 | 6,241 | 17.0 | 12.8 | 45,163 | 49,281 | -7.9 | -8.4 |
| SCION FR-S | 1,429 |
1,902 | -22.1 | -24.9 | 10,262 | 13,537 | -23.8 | -24.2 |
| SCION iQ | 219 |
433 | -47.5 | -49.4 | 1,620 | 3,078 | -47.1 | -47.4 |
| SCION xD | 789 |
1,124 | -27.2 | -29.8 | 5,757 | 6,257 | -7.5 | -8.0 |
| SCION xB | 1,621 |
1,693 | -0.7 | -4.3 | 11,254 | 12,740 | -11.2 | -11.7 |
| SCION tC | 2,128 |
2,546 | -13.3 | -16.4 | 13,056 | 13,347 | -1.7 | -2.2 |
| TOTAL SCION | 6,186 | 7,698 | -16.7 | -19.6 | 41,949 | 48,959 | -13.9 | -14.3 |
| TOTAL TOYOTA DIV. CAR | 114,317 | 115,975 | 2.2 | -1.4 | 792,812 | 783,310 | 1.7 | 1.2 |
| CT | 2,191 | 1,784 | 27.4 | 22.8 | 12,507 | 10,642 | 18.1 | 17.5 |
| HS | 0 | 0 | N/A | N/A | 0 | 5 | -100.0 | -100.0 |
| IS | 5,312 | 4,432 | 24.3 | 19.9 | 33,427 | 18,859 | 78.1 | 77.2 |
| ES | 7,692 | 7,628 | 4.6 | 0.8 | 47,188 | 47,210 | 0.4 | 0.0 |
| GS | 2,537 | 2,234 | 17.8 | 13.6 | 14,660 | 13,024 | 13.1 | 12.6 |
| LS | 758 | 900 | -12.7 | -15.8 | 5,336 | 6,808 | -21.2 | -21.6 |
| LFA | 3 | 0 | N/A | N/A | 15 | 17 | -11.3 | -11.8 |
| TOTAL LEXUS CAR | 18,493 | 16,978 | 13.0 | 8.9 | 113,133 | 96,565 | 17.7 | 17.2 |
| TOTAL TOYOTA CAR | 132,810 | 132,953 | 3.6 | -0.1 | 905,945 | 879,875 | 3.5 | 3.0 |
| RAV4 | 35,614 | 23,502 | 57.1 | 51.5 | 179,345 |
144,314 |
24.9 | 24.3 |
| FJ CRUISER | 1,692 |
1,177 | 49.1 | 43.8 | 11,353 | 9,031 | 26.3 | 25.7 |
| VENZA | 2,793 | 3,496 | -17.1 | -20.1 | 21,587 | 26,994 | -19.6 | -20.0 |
| HIGHLANDER | 11,489 | 13,021 | -8.5 | -11.8 | 94,984 | 85,700 | 11.4 | 10.8 |
| 4RUNNER | 7,657 | 4,579 | 73.4 | 67.2 | 49,612 | 34,055 | 46.4 | 45.7 |
| SIENNA | 12,386 | 11,858 | 8.3 | 4.5 | 86,338 | 85,025 | 2.0 | 1.5 |
| SEQUOIA | 913 | 1,280 | -26.0 | -28.7 | 7,814 | 9,045 | -13.2 | -13.6 |
| LAND CRUISER | 258 |
269 | -0.5 | -4.1 | 1,964 | 1,967 | 0.3 | -0.2 |
| TOTAL TOYOTA DIV. SUV | 60,416 | 47,324 | 32.4 | 27.7 | 366,659 | 311,106 | 18.4 | 17.9 |
| TACOMA | 14,338 | 15,223 | -2.3 | -5.8 | 102,736 |
110,293 |
-6.4 | -6.9 |
| TUNDRA | 11,834 | 11,365 | 8.0 | 4.1 | 80,133 | 72,750 | 10.7 | 10.1 |
| TOTAL TOYOTA DIV. PICKUP | 26,172 | 26,588 | 2.1 | -1.6 | 182,869 | 183,043 | 0.4 | -0.1 |
| TOTAL TOYOTA DIV. TRUCK | 98,974 | 85,770 | 19.7 | 15.4 | 635,866 | 579,174 | 10.3 | 9.8 |
| RX | 11,841 | 11,423 | 7.5 | 3.7 | 68,763 | 65,678 | 5.2 | 4.7 |
| GX | 2,198 | 1,056 | 115.9 | 108.1 | 14,429 | 6,352 | 128.3 | 127.2 |
| LX | 277 | 335 | -14.3 | -17.3 | 2,506 | 2,643 | -4.7 | -5.2 |
| TOTAL LEXUS TRUCK | 14,316 | 12,814 | 15.9 | 11.7 | 85,698 | 74,673 | 15.3 | 14.8 |
| TOTAL TOYOTA TRUCK | 113,290 | 98,584 | 19.2 | 14.9 | 721,564 | 653,847 | 10.9 | 10.4 |
| SELLING DAYS |
27 | 28 | 205 | 206 | ||||
| DSR = DAILY SELLING RATE | ||||||||
| TOYOTA U.S. SALES SUMMARY | ||||||||
| August, 2014 | ||||||||
| -- CURRENT MONTH -- | -- CALENDAR YEAR TO DATE -- | |||||||
| DSR % | VOL % | DSR % | VOL % | |||||
| 2014 | 2013 | CHG | CHG | 2014 | 2013 | CHG | CHG | |
| * NORTH AMERICAN BUILT VEHICLES |
||||||||
| COROLLA | 33,088 | 22,513 | 52.4 | 47.0 | 238,210 |
204,495 |
17.1 | 16.5 |
| CAMRY | 44,031 | 44,694 | 2.2 | -1.5 | 306,354 |
286,938 |
7.3 | 6.8 |
| AVALON | 7,040 | 6,241 | 17.0 | 12.8 | 45,163 | 49,281 | -7.9 | -8.4 |
| RAV4 | 21,161 | 14,143 | 55.2 | 49.6 | 119,731 |
93,565 | 28.6 | 28.0 |
| VENZA | 2,793 | 3,496 | -17.1 | -20.1 | 21,587 | 26,994 | -19.6 | -20.0 |
| HIGHLANDER | 11,152 | 12,545 | -7.8 | -11.1 | 92,526 | 81,631 | 13.9 | 13.3 |
| SIENNA | 12,386 | 11,858 | 8.3 | 4.5 | 86,338 | 85,025 | 2.0 | 1.5 |
| SEQUOIA | 913 | 1,280 | -26.0 | -28.7 | 7,814 | 9,045 | -13.2 | -13.6 |
| TACOMA | 14,338 | 15,223 | -2.3 | -5.8 | 102,736 |
110,293 |
-6.4 | -6.9 |
| TUNDRA | 11,834 | 11,365 | 8.0 | 4.1 | 80,133 | 72,750 | 10.7 | 10.1 |
| RX | 9,308 | 8,496 | 13.6 | 9.6 | 54,700 | 55,096 | -0.2 | -0.7 |
| TOTAL |
168,044 | 151,854 | 14.8 | 10.7 | 1,155,292 | 1,075,113 | 8.0 | 7.5 |
| N.A. VEHICLES % OF TOTAL | 68.3% | 65.6% | 71.0% | 70.1% | ||||
| TOYOTA DIV. IMPORT CAR | 30,158 | 42,527 | -26.5 |
-29.1 | 203,085 |
242,596 |
-15.9 | -16.3 |
| LEXUS IMPORT CAR | 18,493 | 16,978 | 13.0 |
8.9 | 113,133 |
96,565 | 17.7 | 17.2 |
| TOYOTA DIV NA BUILT CARS | 84,159 | 73,448 | 18.8 | 14.6 | 589,727 |
540,714 |
9.6 | 9.1 |
| TOTAL TOYOTA CARS | 132,810 | 132,953 | 3.6 | -0.1 | 905,945 | 879,875 | 3.5 | 3.0 |
| TOYOTA DIV. IMPORT TRUCK | 24,397 | 15,860 | 59.5 |
53.8 | 125,001 |
99,871 | 25.8 | 25.2 |
| LEXUS IMPORT TRUCK | 5,008 | 4,318 | 20.3 | 16.0 | 30,998 | 19,577 | 59.1 | 58.3 |
| TOYOTA DIV NA BUILT TRUCK | 74,577 | 69,910 | 10.6 | 6.7 | 510,865 |
479,303 |
7.1 | 6.6 |
| LEXUS NA BUILT TRUCK | 9,308 | 8,496 | 13.6 | 9.6 | 54,700 | 55,096 | -0.2 | -0.7 |
| TOTAL TOYOTA TRUCK | 113,290 | 98,584 | 19.2 | 14.9 | 721,564 | 653,847 | 10.9 | 10.4 |
| SELLING DAYS |
27 | 28 | 205 | 206 | ||||
| DSR = DAILY SELLING RATE | ||||||||
| --CURRENT MONTH-- | --CALENDAR YEAR TO DATE-- | |||||||
| Memo: | 2014 | 2013 | DSR % | 2014 |
2013 | DSR % | ||
| Toyota Prius Sedan | 14,724 | 16,157 | -5.5% |
90,627 | 108,218 |
-15.8% | ||
| Toyota Prius V (only) | 3,506 |
3,932 | -7.5% | 20,725 | 25,976 | -19.8% | ||
| Toyota Prius C (only) | 4,389 |
5,478 | -16.9% | 28,372 | 29,850 | -4.5% |
||
| Toyota Prius Phv (only) | 818 | 1,791 | -52.6% | 11,489 | 6,822 |
69.2% | ||
