Infiniti Invites Fashion Lovers to Feast Their Eyes

LONDON -- September 5, 2014: Style met style at London’s Victoria and Albert Museum last night when performance luxury brand Infiniti served as automotive partner at the opening of one of the capital’s most eagerly-awaited new exhibitions.

West London streets saw flashes of Infiniti everywhere as fleets of Infiniti cars ensured VIPs arrived at the V&A in appropriately elegant fashion for the opening of a definitive retrospective of the work of Horst P Horst (1906-1999), one of the pre-eminent fashion and portrait photographers of the 20th century.

“Infiniti is proud and pleased to be able to support the V&A over such a significant new exhibition,” said Steve Oliver, Regional Director for Infiniti North Europe.

“The exhibition celebrates sensuality, sophistication and seductiveness, qualities which are part of Infiniti’s DNA. As Horst famously said, true elegance transcends mere fashion and that is something that applies equally to Infiniti design.”

Always known by the single photo credit – Horst – the German-born photographer’s iconic images from the worlds of art, fashion, theatre and high society conjured up sensual sophistication during a career that spanned 60 years. Working predominantly in Paris and New York, Horst began as a photographer with Vogue magazine in 1931, going on to collaborate with leading designers, models, Hollywood stars and artists including Coco Chanel, Marlene Dietrich and Salvador Dali.

Martin Roth, the V&A Director states: “Horst was one of the greatest photographers of fashion and society and produced some of the most famous and evocative images of the 20th century. This exhibition shines a light on all aspects of his long and distinguished career. Horst’s legacy and influence, which has been seen in work by artists, designers and performers including Herb Ritts, Robert Mapplethorpe, Bruce Weber and Madonna, continues today.”

Among the many famous images on display in the exhibition, entitled ‘Horst – Photographer of Style’, is his most celebrated work, Mainbocher Corset. The 1939 photograph immortalised American couturier Main Bocher’s controversial last Parisian collection which went on to influence women’s style through the 1940s.

‘Horst - Photographer of Style’ also explores less well-known aspects of his work from nude studies to travel photography, his creative process and influences, and legacy as a master photographer.

The definitive retrospective exhibition of his work, ‘Horst – Photographer of Style’ at the V&A Museum, Cromwell Road, London, is open to the public between 6 September 2014 and 4 January 2015.