Mercedes-Benz supports 'The Masters' and the World of Rick Owens

Mercedes-Benz is providing bespoke Rick Owens livery on three Mercedes-Benz C-Class Saloons and one G-Class in a project called ‘The Masters’ at Selfridges during London Fashion Week from 12 to 16 September 2014.

AUTO CENTRAL, UK -- Sept. 12, 2014: The exclusive livery depicts Rick’s own torso, holding a flaming torch, replicating a 23-foot effigy situated under Selfridges’ clock tower outside the department store on London’s Oxford Street.

‘The Masters’ campaign runs through September and October and celebrates influential and contemporary designers. As part of ‘The Masters’, Selfridges is working with Rick Owens on a dedicated in-store project titled, The World of Rick Owens.

Continuing its association with all things stylish and fashionable, Mercedes-Benz provides a luxurious fleet of chauffeured cars to move media and VIPs seamlessly and effortlessly around the Capital during London Fashion Week. The eye-catching World of Rick Owens cars will be part of this, ensuring London’s fashion elite arrive in style at the exclusive World of Rick Owens’ party to be held at Selfridges on Saturday 13 September.

Rob Halloway, Communications and Events Director, Mercedes-Benz UK, said: “Mercedes-Benz has always been associated with cutting edge style, design and modern luxury so working with Rick Owens and Selfridges is a fantastic fit.

“The World of Rick Owens is a cool project, giving us the chance to put striking graphics on our cars. At least for the duration of London Fashion Week, it’s Rick Owens’ World, and Mercedes-Benz is excited to be delivering luxury – and people, of course – to it.”

Throughout London Fashion Week people who spot The World Of Rick Owens cars and share a photo with Mercedes-Benz UK on facebook, Twitter (@MercedesBenzUK) or Instagram using the campaign hashtag #WorldOfRickOwens will be entered into a draw to win a £500 Selfridges gift card.