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Car Wrapping Becomes Force To Be Reckoned With In Outdoor Advertising


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CENTRAL ISLIP, NY -- Sept. 15, 2014: Car wrapping and other forms of outdoor advertising have increased by 8.1 percent, according to statistics revealed in August by the Outdoor Advertising Association of America (OAAA).

In August, Stephen Freitas, Chief Marketing Officer of OAAA, revealed his opinion on why out-of-home advertising has taken off. He stated that the strategy appeals to young, mobile consumers as evidenced by the top advertisers in the industry. He went on to claim that car wraps are among the most memorable types of advertisements.

Other statistics gathered by the OAAA show that each car wrap generates between 30,000 and 70,000 impressions on a daily basis. In addition, advertising on vehicles boosts brand-name recognition 15 times more than any other form of advertising, and it also reaches more than 95 percent of Americans. Most importantly, 30 percent of people who view car wraps indicated they would base their buying decision on this form of advertising.

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