FCA Reports April Sales--Best April Since 2007
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, Auburn Hills, MI -- May 1, 2015: -
FCA US LLC today reported U.S. sales of 189,027 units, a 6 percent
increase compared with sales in April 2014 (178,652 units), and the
group’s best April sales since 2007.
The Chrysler,
Jeep® and Ram Truck brands each posted year-over-year sales gains in
April compared with the same month a year ago. The Chrysler brand’s
26 percent increase was the largest sales gain of any FCA US brand during
the month. The group extended its streak of year-over-year sales gains to
61-consecutive months.
“We launched the spring selling
season with nine vehicle sales records and a 6 percent year-over-year
increase that extends our sales streak to 61-consecutive months of sales
gains,” said Reid Bigland, Head of U.S. Sales. “Our all-new
Jeep Renegade small SUV is off to an exceptional start with more than 4,200
units sold in its first full month in the market helping to propel our Jeep
brand to its best monthly sales ever.”
Nine FCA US
vehicles set records in the month of April, including the Dodge Challenger,
which posted its best monthly sales ever. Challenger sales were up 32
percent in April compared with the same month a year ago. Likewise, the
all-new Jeep Cherokee had its best monthly sales ever last month with its
27 percent increase. The Jeep Wrangler, Jeep Patriot, Chrysler 200, Dodge
Dart, Dodge Journey, Ram pickup truck and Ram ProMaster each recorded their
best April sales ever. The 200 mid-size sedan achieved its record with a
348 percent year-over-year increase, the largest percentage increase of any
FCA US vehicle in April.
FCA US finished the month of
April with a 78-day supply of inventory (567,761 units). U.S. industry
sales figures for April are internally projected at an estimated 17.0
million units Seasonally Adjusted Annual Rate (SAAR).
Chrysler Brand
Chrysler brand sales increased
26 percent, the brand’s best April sales since 2013 and its
10th-consecutive month of year-over-year sales gains. Sales of the Chrysler
200 were up 348 percent in April, the mid-size sedan’s best ever
sales in the month of April and the largest year-over-year percentage gain
of any FCA US vehicle in the month. It was the eight-consecutive month that
the 200 logged record sales, including its all-time sales record in March
of this year. The all-new 200 was named “Car of the Year” in
April by the Rocky Mountain Automotive Press (RMAP) association. Also in
April, the new Chrysler 300C Platinum made Ward’s prestigious 10 Best
Interiors List for 2015.
Jeep®
Brand
Jeep brand sales were up 20 percent, the
brand’s best monthly sales ever and its 19th-consecutive month of
year-over-year sales gains. The Jeep brand has set a sales record in each
month dating back to November 2013. Three Jeep brand vehicles set records
in April. The Cherokee’s 27 percent increase resulted in its best
monthly sales ever. The Wrangler and Patriot each logged their best ever
sales in the month of April. With its 27 percent year-over-year increase,
the new Cherokee had the largest sales percentage gain of any Jeep model
for the month. The all-new Jeep Renegade, the most capable small sport
utility vehicle (SUV), recorded 4,214 units sold in its first full month of
sales.
The Renegade picked up a major award in its first
full month in the market. The Renegade was named to the Ward’s 10
Best Interiors List for 2015 last month by editors of WardsAuto.com. In
addition, the Renegade was named Northwest Outdoor Activity Vehicle of the
Year and winner of the Compact Utility category in last month’s
21st-annual “Mudfest” competition hosted by the Northwest
Automotive Press Association (NWAPA). The Cherokee was voted winner of the
Family Utility class in the same competition.
Ram Truck Brand
Ram Truck brand sales, which
include the Ram pickup truck, Ram ProMaster, Ram ProMaster City, and Ram
Cargo Van, were up 4 percent, the brand’s best April sales since
2005. Sales of the Ram ProMaster increased 43 percent, the full-size
van’s best April sales since the vehicle was launched in October
2013. Sales of the Ram ProMaster City, which went on sale in January,
continued to ramp up as greater volumes of the compact van arrived at Ram
dealerships. Sales of the Ram pickup truck were up 3 percent in April, the
pickup’s best ever sales in the month of April. The Ram 1500
EcoDiesel was named “Truck of the Year” last month by the Rocky
Mountain Automotive Press (RMAP) association and was winner in the Pickups
category at last month’s “Mudfest” competition hosted by
the Northwest Automotive Press Association (NWAPA). The Ram Power Wagon was
voted winner of the Extreme Capability category at Mudfest.
FIAT Brand
Sales of the Fiat 500L were
flat in April, compared with the same month a year ago. FIAT brand sales,
which include the Fiat 500 and 500L, were down 13 percent in April. Just in
time for the spring and summer top-down driving season, the FIAT brand
introduced in April the new Fiat 500 1957 Edition Cabrio. This new addition
to the FIAT brand product lineup offers vintage Italian styling with
open-air driving excitement, starting at $24,700 U.S. MSRP.
Dodge Brand
Sales of the Challenger were
up 32 percent in April, the muscle car’s best monthly sales ever. The
Dart posted its best ever sales in the month of April. Sales of the Dart
were up 42 percent, the largest percentage sales gain of any Dodge brand
vehicle in April. The Charger posted a 12 percent increase for its best
April sales in seven years. Dodge brand sales were down 16 percent in
April, compared with the same month a year ago, due in large part to model
changeover at the Windsor Assembly Plant in Windsor, Ontario, where the
Dodge Grand Caravan and Chrysler Town & Country are built.
FCA US LLC Sales Summary April 2015 | |||||||
Month Sales | Vol % | CYTD Sales | Vol % | ||||
Model | Curr Yr |
Pr Yr |
Change | Curr Yr |
Pr Yr | Change | |
Alfa 4C | 38 | 0 | New | 255 | 0 | New | |
ALFA BRAND | 38 | 0 | New | 255 | 0 |
New |
|
500 | 2,498 | 3,041 | -18% | 10,493 | 11,514 | -9% | |
500L | 1,258 | 1,257 | 0% | 4,301 | 4,209 | 2% | |
FIAT BRAND | 3,756 | 4,298 | -13% | 14,794 | 15,723 | -6% | |
200 |
18,850 | 4,204 | 348% | 68,002 | 34,693 | 96% | |
300 |
3,801 | 4,795 | -21% | 16,708 | 17,795 | -6% | |
Town & Country | 5,053 | 12,968 | -61% | 24,927 | 41,962 | -41% | |
CHRYSLER BRAND | 27,704 | 21,967 | 26% | 109,637 | 94,450 | 16% | |
Compass | 4,124 | 5,367 | -23% | 18,530 | 19,124 | -3% | |
Patriot | 9,470 | 8,339 | 14% | 39,162 | 28,813 | 36% | |
Wrangler | 18,849 | 15,389 | 22% | 60,967 | 50,063 | 22% | |
Cherokee | 19,072 | 15,007 | 27% | 67,285 | 51,103 | 32% | |
Grand Cherokee |
16,030 | 15,652 | 2% | 59,407 | 56,490 | 5% | |
Renegade | 4,214 | 0 | New | 5,157 | 0 | New | |
JEEP BRAND | 71,759 | 59,754 | 20% | 250,508 | 205,593 | 22% | |
Dart | 8,571 | 6,024 | 42% | 33,686 | 22,098 | 52% | |
Avenger | 140 | 7,324 | -98% | 787 | 29,064 | -97% | |
Charger | 9,063 | 8,090 | 12% | 35,281 | 33,046 | 7% | |
Challenger | 6,771 | 5,122 | 32% | 22,728 | 16,156 | 41% | |
Viper | 56 | 97 | -42% | 231 | 255 | -9% | |
Journey | 8,661 | 7,846 | 10% | 32,643 | 30,870 | 6% | |
Caravan | 6,126 | 13,352 | -54% | 23,044 | 45,377 | -49% | |
Durango | 5,518 | 5,608 | -2% | 20,017 | 21,821 | -8% | |
DODGE BRAND | 44,906 | 53,463 | -16% | 168,417 | 198,687 | -15% | |
Ram P/U | 37,921 | 36,674 | 3% | 139,432 | 133,580 |
4% | |
Cargo Van | 182 | 1,263 | -86% | 2,805 | 3,040 | -8% | |
ProMaster Van | 1,764 | 1,233 | 43% | 7,313 | 3,543 | 106% | |
ProMaster City |
997 | 0 | New | 1,720 | 0 | New | |
RAM BRAND | 40,864 | 39,170 | 4% |
151,270 | 140,163 | 8% | |
TOTAL FCA US LLC | 189,027 | 178,652 | 6% |
694,881 | 654,616 | 6% | |
TOTAL CAR | 49,788 | 38,697 | 29% |
188,171 | 164,621 | 14% | |
TOTAL TRUCK | 139,239 | 139,955 | -1% | 506,710 | 489,995 | 3% | |