Hyundai Applauds NHTSA And IIHS Call For Standard Automatic Emergency Braking

FOUNTAIN VALLEY, Calif., March 17, 2016 -- Hyundai Motor America, a strong advocate for standardizing effective safety technologies, praises the National Highway Traffic Safety Administration (NHTSA), the Insurance Institute for Highway Safety (IIHS) and the automotive industry for working together to make Automatic Emergency Braking (AEB) a standard feature on new cars in the future. The group, in which Hyundai was pleased to participate, has developed a voluntary commitment to make AEB standard on all new cars no later than NHTSA's 2022 reporting year.

"Providing effective safety technology is essential for our customers," said Mike O'Brien, vice president, corporate and product planning, Hyundai Motor America. "With all our new models, we are ushering in new standards for safety, featuring technology proven most effective in preventing accidents in the first place, and reducing injuries should an accident occur."

Six models are available today with AEB as optional equipment: the all-new 2017 Elantra, 2017 Santa Fe, 2017 Santa Fe Sport, 2016 Sonata, 2016 Tucson and 2016 Genesis. Coming this summer to dealerships, the Genesis G90 will feature standard AEB. Later in 2016, additional 2017 model-year Hyundai vehicles will include AEB as available equipment.

AEB uses both the forward-facing radar and camera, through sensor fusion, to detect a vehicle or pedestrian, and warns the driver of a potential collision. If the driver does not react to avoid the impact, the system will apply emergency braking. The Hyundai Genesis, Tucson and Sonata models are also TOP SAFETY PICK+ rated by IIHS.

Building a Tradition of Safety Leadership
Standardizing key safety features at Hyundai began with the application of standard side airbag protection across the Hyundai lineup in 2003 -- making it the first non-luxury brand to achieve this level of passive safety technology. In 2004, Hyundai introduced the Tucson, the first under-$20,000 SUV, with standard Electronic Stability Control and six standard airbags. And when Hyundai introduced the 2006 Sonata, it became industry's first and only mid-size sedan with standard Electronic Stability Control.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and In-Vehicle Service Scheduling.

>