The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Michelin Media Center NAIAS News Hub For Almost Three Decades; TACH Historical Reflection Of Media Center


PHOTO (select to view enlarged photo)

EDITOR's NOTE: In 1996 The Auto Channel crew used the Michelin Center to post our first almost live coverage of the Detroit Auto Show...as there was no connectivity, we were the only online media outlet who was posting to the web in near real time, we took up our station near a fax machine that provided us with an analog line so we could post our stories...at 5 pm the media center was scheduled to close as the work of the print media was done, but we convinced the Michelin center boss that we were still publishing and we were granted the time to continue to break our technical ice...ah those were the days...now there is great connectivity out the ying yang and many young folks that take for granted the matter of fact access that they have to the web...good for them and good for us...we are still the last to leave the media center to rush over to the Chrysler Fire House (RIP) for a burger served by Dr.Z,...unfortunately just some things never change...Thanks Michelin for changing with the times. In 1997 The Auto Channel was the first to broadcast video from both the Detroit and LA Auto Shows...

A media resource powerhouse for 31 years, the Michelin Media Center will again welcome journalists from every corner of the globe to the Grand Riverview Ballroom. Long considered the premier press facility in the automotive world, the Michelin Media Center will be open Monday, Jan. 14 and Tuesday, Jan. 15.

Conveniently located near the show floor, AutoMobili-D exposition and the Cobo Atrium Stage, the press center will feature over 1,000 working seats, a computer center, social media feed, catered café, coat check and other amenities. A limited number of courtesy computers will be available for use by credentialed media.

The 2018 NAIAS drew over 5,000 journalists from 60 countries. Michelin has been the Premier Sponsor of the Michelin Media Center since 1989 when the first NAIAS was held in Detroit.

Michelin Media Center Hours of Operation

Monday, Jan. 14
7 a.m. – 7 p.m.

Tuesday, Jan. 15
7 a.m. – 7 p.m.