Hyundai Motor Group Promotes Brian Latouf to President and Global Chief Safety and Quality Office

• Latouf to oversee global safety and quality practices and initiatives across Hyundai, Genesis and Kia brands
• Hyundai Motor Group aims to further bolster its safety driven corporate culture and enhance customer safety through this promotion
  
  

SEOUL, Dec. 20, 2023 – Hyundai Motor Group (HMG) announced that Brian Latouf has been promoted to Hyundai Motor Group President and Global Chief Safety and Quality Officer (GCSQO), effective Jan. 1, 2024. Latouf will report jointly to Jay Chang, Hyundai Motor Company CEO and Ho Sung Song, Kia Corporation CEO.

In this new role, Latouf will be responsible for leading global safety and quality for Hyundai, Genesis and Kia. He will have full authority to modify and enhance existing safety and quality systems and processes to drive a path to common global standards and best practices. His scope of leadership includes field issues, safety recalls, safety-based field actions for service campaigns, extended warranties, and other responsibilities. He will also oversee the entire Quality Division, including the processes within R&D and quality gates in preparation for vehicle launches.

“As Hyundai continues its transformation into a smart mobility solutions provider, safety and quality remain the critical foundation for our current products and future mobility innovations,” said Jay Chang, President and CEO of Hyundai Motor Company. “Brian has been instrumental in leading Hyundai’s ‘safety-driven’ culture forward. In this new position, he will help further drive our mission in keeping customer safety at the forefront of everything we do.”

Latouf was previously the Global Chief Safety Officer for Hyundai Motor Company, a position he held since July 2022. Latouf successfully helped integrate the engineering resources of Hyundai Motor Company and streamlined the company’s safety operation into a cohesive global technical function. He also led the recent opening of Hyundai’s world-class safety test and investigation laboratory in Michigan. Latouf first joined Hyundai in November 2019 as Chief Safety Officer for Hyundai Motor North America.

Latouf is one of the industry’s most respected leaders with more than 30 years of experience in the areas of safety, regulation and certification. He has held a number of executive positions where he has transformed the safety offices for automakers. Latouf holds a Master of Science in mechanical engineering from Wayne State University in Detroit and a Bachelor of Science in mechanical engineering from the University of Windsor. He is a regular contributor to a variety of technical publications and presentations.

Latouf will remain based in California with offices at Hyundai Motor Group global headquarters in Seoul and at the Hyundai Safety Test and Investigation Laboratory in Michigan.

 

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About Hyundai Motor Group
Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.