MISC: World's largest automotive tradeshow broadcast live on the internet

16 October 1999

Posted By Terry Callahan
Motorsports Editor, The Auto Channel

Interview Guests & Unique Stories Wanted

AUTO CENTRAL - For the fourth straight year, The Auto Channel and Aftermarket Business Magazine will join forces to present complete live TV ON THE NET coverage of the Automotive Aftermarket Industry Week exposition in Las Vegas, Nevada. The global Internet audience will be able to watch and listen to news reports, interviews and new product demonstrations featuring the industrys leading manufacturers and personalities.

AAIW is the combination of several industry organization tradeshows brought together under one giant umbrella. The three principals groups are SEMA, Specialty Equipment Market Association; AAIA, Automotive Aftermarket Industry Association (formed by the merged APAA and ASIA organizations); and MEMA, the Motor Equipment Manufacturers Association.

Thousands of exhibitors, and in excess of 100,000 buyers from more than 75 countries, are expected to fill every nook and cranny of available display space throughout the city.

The four-day exposition begins Tuesday, November 2nd, and ends Friday, November 5th. The Auto Channels live TV ON THE NET broadcasts will originate from Aftermarket Business Magazines exhibit area, booth #4013, at the Sands Convention Center, and a variety of locations in the Las Vegas Convention Center. Five 30 minute shows will be presented on each of the four days. Show times will be 9:30am, 11:00am, 1:00pm, 2:30pm and 4:00pm. All times are Pacific Time.

This year's on-air hosting crew for the broadcasts consists of an all-star team of veteran TV/radio automotive experts. On Tuesday, Professor Harold Wolchok, host of AUTO LAB, a weekly radio show heard throughout the New York metropolitan area, will emcee the TACH broadcasts. On Wednesday and Friday, Tom Torbjornsen, host of the national and local syndicated radio show THE CAR SHOW, will assume hosting duties. On Thursday, repair guru Bobby Likis, host of the nationally syndicated CAR CLINIC radio show, will anchor each of the broadcasts. All three radio shows are also a part of The Auto Channels regular weekly Internet broadcast schedule.

Lynne Huntting, known throughout the Internet as the "Press Snoop", will provide special reports and commentary from the exposition floor. Additionally, a roving TACH production crew will videotape interviews and product demonstrations at exhibitor displays.

Interviews and product demonstrations are currently being scheduled. Individuals or companies wishing to appear on one of the broadcasts should contact Larkin Hill, PR Coordinator of The Auto Channel, at 916-852-1956 or via email at lhill@theautochannel.com.

Aftermarket Business Magazine is the automotive aftermarkets leading publication and industry resource. ABM is published monthly by Advanstar Communications Inc. Subscriptions can be ordered by calling 1-218-723-9477. Online versions of the monthly editions are also available through The Auto Channel Internet network.

The Auto Channel is the Internets most complete and comprehensive automotive information resource. TACH comprises 18 automotive subject categories; contains over 100,000 pages of information; 14 searchable databases; thousands of photographs; 2,700 streaming video programs; hundreds of new vehicle reviews for each of the last 5 model years; and original content from more than 30 writers. The Auto Channel is also the Internets leading broadcaster of live video and audio events.

Direct access to the AAIW coverage will be found at http://www.theautochannel.com/publications/magazines/amb/?PARTS. The main URL for The Auto Channel Internetwork is http://www.theautochannel.com.

Internet users who wish to watch these broadcasts will need the Windows Media Player, which can be downloaded free-of-charge from The Auto Channel. Installation is completed quickly and easily into both Netscape and Internet Explorer browsers. A 28.8 or faster modem is required.

Company Contact:
Larkin Hill
(916) 852-1956
email: lhill@theautochannel.com

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