AlliedSignal Introduces New FRAM(R) TOUGH GUARD(TM) Oil Filter
11 July 1997
AlliedSignal Introduces New FRAM(R) TOUGH GUARD(TM) Oil FilterSpecially Designed Filter Tackles Demanding Driving Conditions RUMFORD, RI, July 11 -- AlliedSignal Automotive Aftermarket, a leader in the aftermarket filter industry, has unveiled the latest defense against demanding driving conditions -- the new FRAM TOUGH GUARD oil filter. "The FRAM TOUGH GUARD oil filter is a true 'step-up' filter, with innovative, advanced features designed for maximum engine protection," explains Jeffrey Bye, AlliedSignal's Director of FRAM filter products. "TOUGH GUARD raises the standard for engine protection in vehicles operating under severe conditions including extreme heat or cold, stop-and-go traffic, unusually dirty roads and heavy loads and towing." Bye added that TOUGH GUARD strengthens an already strong FRAM brand name and provides AlliedSignal's customers with a truly complete line of filters to meet the demands of their customers. "The addition of the TOUGH GUARD oil filter fills a niche, adds value to our filter product offering and gives our customers a greater return on their investment." The FRAM TOUGH GUARD oil filter features a number of advanced innovations including: * Synthetic glass and cellulose media: The most advanced feature is the filter media which is a combination synthetic glass and cellulose media uniquely formulated for top-rated efficiency for the life of the filter. In fact, FRAM TOUGH GUARD has a top-rated single-pass efficiency of 98% -- far above the average efficiency rating of most oil filters at 74.6%. * Screen-over by-pass valve: Provides back-up filtration for the times when the filter might become clogged in extremely dusty or dirty conditions -- or when oil flows through the by-pass valve during cold start-ups. * Silicone anti-drainback valve: Constructed of silicone, the gasket remains flexible and continues to perform -- even in extreme heat. * PTFE-coated exterior gasket: Reduces friction making it easier when removing the filter. "Regular oil and oil filter changes are recognized as probably the most critical services to perform on a vehicle to ensure proper engine lubrication, protection and extended top-level performance," states Bye. "The FRAM TOUGH GUARD oil filter is designed to exceed these criteria especially when demanding driving conditions are the norm." AlliedSignal engineers recommend changing the oil and oil filter every 3,000 miles to maintain optimum engine protection. AlliedSignal is backing the new TOUGH GUARD filter with an integrated merchandising support program aimed at generating high-level consumer attention, increase in-store traffic and improve customer profits. FRAM TOUGH GUARD features a glossy silver and orange design that complements the well-known "wall of orange" for FRAM's EXTRA GUARD, EXTRA LIFE and accessory filters. FRAM TOUGH GUARD is offered in 22 models that cover 94 percent of U.S. automotive applications. Merchandising support also includes: * Consumer brochure: Easy-to-read, pocket size brochure describes the features and benefits of the new filter. Available in English and Spanish. * Shelf danglers: Colorful, point-of-purchase attention grabbers draw customers to the product. Available in English and Spanish. * Shelf talkers: In-store "billboards" designed to communicate the FRAM TOUGH GUARD story. Available in English and Spanish. * TOUGH GUARD poster: Four-color traffic builder draws attention to the product and brings customers into the store. AlliedSignal Automotive Aftermarket, a unit of Southfield, Michigan-based AlliedSignal Automotive, is a leader in the North American replacement parts market. Based in Rumford, RI, the unit markets and distributes FRAM(R) filters, Bendix(R) brakes, Autolite(R) electronics and Prestone(R) products. Visit the Aftermarket on the Internet at http://www.alliedsignal.com/automotive/aftermarket. Information about AlliedSignal Automotive is available on the Internet at http://www.alliedsignal.com/automotive. AlliedSignal is an advanced manufacturing company serving customers worldwide with aerospace and automotive products, chemicals, fibers, plastics and advanced materials. SOURCE AlliedSignal Automotive