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Auto Talk Radio Show Seen on the Internet

24 July 1997

Auto Talk Radio Show Seen on the Internet

    RESTON, Va., July 24 -- AutoNetwork is the first Black auto
talk radio show heard and seen live on the Internet using the technology of
RealVideo.  The show airs and is cybercast each Saturday at 4 p.m. on
WOL-1450AM and WOLB-1010AM in Washington, DC and Baltimore, Maryland markets.
The video feature gives callers the opportunity to see the studio guest.
 Callers pull up the Web site http://www.aacbg.com (African American's Car Buyer's
Guide) and click on the auto show.  Previous shows are archived in the audio
only format for listeners to pull up any time.  The show gives individuals
instant access to automobile industry personalities.
    "Our goal is to bring the most current, useful and informative auto news
to African Americans.  Now we have the freedom to provide live talk shows at
any time from remote locations.  The AutoNetwork Web site will be an
automotive Web channel with regularly scheduled broadcast providing all types
of automotive information you won't find on other sites," says Roosevelt Gist,
President and host of AutoNetwork.  A chat feature is being added to provide
real time interaction allowing Mr. Gist to respond to callers worldwide.
    The AutoNetwork show focuses on informing African Americans about buying,
selling, leasing and financing of new and used cars.  The money side of the
business is where African Americans are the most vulnerable.  Now a service is
there to assist the buyer in deciphering all the financing options as well as
tell him or her where to go to get the most favorable price.  AutoNetwork also
road tests vehicles for manufacturer's and post the results on this Web site
and publishes original articles on auto safety.
    Mr. Gist has car buyers, car salespersons, lenders, auto manufacturer's
reps and dealer principals on his show.  "This is the radio show for African
American car buyers, not just in my local market but nationally, to tune into
to get 'real auto information' and meet auto industry leaders," says Mr. Gist.
    The concept is working because African American buyers are calling, going
to auto dealers and using the information to buy automobiles.

SOURCE  AutoNetwork