AutoWeb Interactive Names Fleishman-Hillard, Inc. as Its Public Relations Agency of Record
3 September 1997
AutoWeb Interactive Names Fleishman-Hillard, Inc. as Its Public Relations Agency of Record
SANTA CLARA, Calif. Sept. 3 /PR Newswire/ -- AutoWeb Interactive, the
leading on-line auto superstore, today announced the selection of
Fleishman-Hillard, Inc., the nation's third largest public relations agency,
as its agency of record. Fleishman-Hillard, Inc. will provide a broad range
of public relations services to AutoWeb Interactive, helping to strategically
position the company as a leader in the burgeoning on-line automotive
industry.
"As a leader in Internet commerce, AutoWeb is helping to develop defining
and define the developing new category of on-line auto marketing," said Payam
Zamani, co-founder and executive vice president of AutoWeb Interactive.
"We've experienced impressive growth over the past year and now enjoy the
support of more than 1,000 auto dealers, with a minimum of 75 new dealers
joining us every month. Fleishman-Hillard is the ideal communications partner
for our organization. Their shop offers just the right combination of
Internet knowledge and general consumer product and automotive marketing
expertise to help us further distinguish ourselves in this competitive
marketplace."
"Internet commerce is changing the way that we conduct personal and
professional business, and AutoWeb is a perfect example of how on-line
marketing is impacting the way that consumers make purchase decisions," said
Lisa Robinson, senior vice president and partner with Fleishman-Hillard.
"We're excited to apply our knowledge of technology and e-business to further
expand visibility for this dynamic and entrepreneurial company."
About Fleishman-Hillard
Fleishman-Hillard, Inc., based in St. Louis, is the sixth largest public
relations firm internationally and the third largest in the United States.
North American offices are located in New York, Los Angeles, Washington, D.C.,
Kansas City, Chicago, Milwaukee, Atlanta, Dallas, Houston, Sacramento, San
Francisco, Minneapolis/St. Paul, Austin, Boston and Toronto.
Fleishman-Hillard's Technology and New Media Division provides strategic
counsel and media relations support for high profile clients such as AOL
Studios, Excite, Sony, Pac Bell, and Netcom.
About AutoWeb Interactive
AutoWeb Interactive is the leading on-line brand for new and used cars,
where informed, motivated buyers are put in touch with an exclusive network of
the highest ranking dealers in the U.S. and Canada. Using AutoWeb
Interactive, consumers can inquire about car availability and pricing, secure
a loan, finalize their purchase, schedule delivery, or advertise their used
car for sale. An on-line auto superstore, AutoWeb Interactive is the only
automotive website ever to receive PC Magazine's "Top 100 Website" Award.
Founded in November 1994, AutoWeb Interactive (http://www.autoweb.com)
currently has a member network of more than 1,000 auto dealers served by five
sales offices in North America. Accessible through the World Wide Web,
AutoWeb Interactive receives more than 15 million visits and process more than
70,000 purchase requests per month. For more information, contact AutoWeb
Interactive, 100 Saratoga Ave., Second Floor, Santa Clara, Calif. 95051.
Telephone: 800-707-9552, Fax: 408-554-9553, Email: info@autoweb.com.
SOURCE AutoWeb Interactive
