Nissan Launches New 1998 Frontier With Reduced Prices, More Equipment Than Previous Truck
27 October 1997
Nissan Launches New 1998 Frontier With Reduced Prices, More Equipment Than Previous TruckFrontier Goes On-Sale Nationwide Today CARSON, Calif., Oct. 27 -- Nissan Motor Corporation U.S.A. today announced pricing for its new 1998 Frontier, available now at Nissan retailers nationwide. Starting at a Manufacturer's Suggested Retail Price (MSRP) of $11,990, the Frontier price represents a sales-weighted average decrease of $241, on a comparably equipped basis, over its 1997 predecessor. "With the 1998 Frontier, Nissan's seventh generation truck and the third generation built in North America, we are featuring refinements to Nissan's legendary truck ruggedness, durability, reliability, comfort and safety -- all at a tremendous value to our customers," said Tom Eastwood, vice president, Nissan Division. "We're confident that the Frontier will be a home run, just like the historic models that it follows." Like its predecessor, the longer, wider Frontier will be offered in 2-wheel and 4-wheel drive configurations and in Regular and extended King Cab body styles. Three trim levels -- highly-equipped Standard (4x2 Regular Cab only), volume-leading XE and sporty SE -- also are offered, bringing the number of available models to seven. In addition, a variety of equipment packages and optional equipment is available to help consumers "customize" their vehicle to meet their exact usage and comfort needs. In its most basic form, the 4x2 Standard model, with a price tag of only $11,990 MSRP, comes equipped with the 2.4 liter DOHC 4-cylinder engine, 5- speed manual transmission, power-assisted front disc/rear drum brakes with rear ABS, styled steel wheels, tinted glass, double-wall bed with single handle operation and inner tie-down hooks, dual air bags and more. The value-oriented Frontier XE 4x2 also is available in Regular Cab, at $13,190 MSRP; King Cab, at $14,640; as well as the popular SE 4x2 King Cab, at $17,990. The XE trim adds such features as power-assisted steering, 15-inch wheels (alloy wheels on King Cab), dual outside mirrors, chrome grille and bumpers, CFC-free air conditioning, digital clock in the radio, full carpeting and an optional 4-speed automatic transmission. Fold-down rear jump seats are offered on the King Cab in both trim levels. The 4x2 SE trim level adds an extra level of sporty equipment and appearance items, including fender flares, a flip-up glass sunroof with sunshade, cloth bucket seats, center console with storage and cup holders, 100-watt AM/FM cassette with CD, cruise control and tilt steering, tachometer, sliding rear window, privacy glass and body side graphics. Frontier 4x4 models are available in XE Regular Cab, at $16,990 MSRP; XE King Cab, at $18,190; and SE King Cab, at $20,990. Each adds 235/75R15 tires mounted on styled steel wheels, fender flares and part-time four-wheel drive with locking hubs (manual on XE, automatic on SE). The top-of-the-line 4x4 SE King Cab also includes the sunroof, sliding rear window and privacy glass. A number of equipment packages are available, including the Appearance Package, ranging from $299 to $549 (depending on trim level); the Comfort Package, ranging from $399 to $579; and a Power Package (King Cab only) for $999, with power windows, door locks and outside mirrors. A selection of optional audio systems are offered, along with retailer-installed accessories ranging from nose mask and bedliner to vehicle covers and tow hitches. The following is a summary of 1998 Frontier MSRP pricing: 1998 Frontier 4x2 Standard $11,990 XE Regular Cab $13,190 XE King Cab $14,640 SE King Cab $17,990 1998 Frontier 4x4 XE Regular Cab $16,990 XE King Cab $18,190 SE King Cab $20,990 In North America, Nissan's operations include styling, engineering, manufacturing, sales, consumer and corporate financing, and industrial and textile equipment. Nissan in North America employs more than 20,000 people in the United States, Canada and Mexico, and generates more than 70,000 jobs through more than 1,500 Nissan and Infiniti dealerships across the continent. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at http://www.nissan-na.com. (Or visit the Nissan Online News Bureau at http://www.nissannews.com) SOURCE Nissan Motor Corporation