Ford Chooses SpeedChoice for the Detroit Auto Show
5 January 1998
Ford Chooses SpeedChoice for the Detroit Auto ShowDETROIT, Jan. 5 -- SpeedChoice, a new high tech data delivery service that dramatically reduces the time required to download information from the Internet, has been chosen by Ford Motor Company to be its Internet service provider for the North American International Auto Show. SpeedChoice is a fixed, wireless high-speed data network that reduces the time required to download information from the Internet by as much as 40 times over conventional dial-up lines. SpeedChoice will be operating in the Ford exhibit area during the news media and supplier preview days prior to the public opening of the Auto Show and will be available for all media wishing to access the Internet and the Ford website. SpeedChoice will ultimately be available in major metro markets across the US, but has chosen Detroit as its first market to roll out. "The opportunity to demonstrate our product's capability during the world's premier auto show is one we look to with great anticipation, Ford has made a large commitment to the Internet with advanced websites to highlight their products to dealers and the public," said Matt Oristano, Chairman and CEO of SpecdChoice. "The delivery of this information to the show floor should have the same high level of technological innovation that their automobiles do. We're pleased that Ford chose us because of our ability to meet such standards. Persons who see the delivery of web information at the Ford booth should see their expectations raised regarding the speed and reliability of receiving information from the Internet." SpeedChoice uses fixed, wireless transmission over exclusive FCC licensed super-high radio frequencies to deliver data, full motion video, and audio at speeds up to 10 megabits per second, depending on such factors as the speed of the user's computer, the number of users on the server, general traffic on the Internet at the time of usage, and others. In the Detroit area it utilizes frequencies leased from Wayne State University, the Detroit Public Schools, the Oakland Intermediate School District, the Macomb Intermediate School District, and the Detroit Educational TV Foundation. To date it has provided these institutions more than $2 million of cash and investment to lease portions of their frequencies. The use of wireless delivery allows SpeedChoice to offer its services at rates considerably below those now charged for wireline high-speed data communications service. Businesses using SpeadChoice realize greater productivity and greater profitability because of the increased speed, shortened waiting period, and reduced costs that come with its unique technology. For additional information, visit the SpeedChoice website at http://www.speedchoice.com. Members of the media wishing to see SpeedChoice in action can do so this week at the Ford Motor Company exhibit at Cobo Hall. SOURCE SpeedChoice