A Show of 'Fours:' All Ford Division Supercabs to Offer Four Doors
7 January 1998
A Show of 'Fours:' All Ford Division Supercabs to Offer Four DoorsDETROIT, Jan. 7 -_ Ford Motor Company today announced that its entire line of pickup trucks -_ from the compact Ranger to the Super Duty F-Series -_ will offer four-door SuperCab models in 1998. "What makes trucks so popular is their versatility. More doors means greater versatility," said Jac Nasser, president, Ford Automotive Operations. "From our perspective at Ford: If the customer is in the market for more truck with more versatility -_ then we will provide it." Nasser outlined Ford's "12-Door Strategy" in November, committing Ford to be the first manufacturer to offer a full range of four-door extended cab pickups. At the North American International Auto Show today, Ford delivered on the commitment. Ford Super Duty F-Series will be the first in showrooms. The 1999 F-250 and F-350 will be the industry's first SuperCab with four doors standard in the over-8,500-pound gross vehicle weight (GVW) truck segment. The trucks will go on sale in early March. The 1998 Ford Ranger will follow with a segment-first optional four-door SuperCab model in May. Ford's 1999 F-150 and F-250 will offer a SuperCab with four doors standard in October. Ford sold the under-8,500-pound segment's first SuperCab with a standard third door in 1996 on the 1997 F-150. The company earned a patent for its innovative door design. All SuperCab doors follow the same design. Instead of a B-pillar, Ford pickups use a hidden hinge on the rear pillars of the trucks that allows the doors to swing out 90 degrees from the door sill. SuperCab rear doors eliminate the need to tip forward a front seat to gain access to the back and allow maximum access to the rear of the cab. All models require that a front door be open before the rear doors on the same side can be opened. Rear doors are secured with double latches top and bottom for additional body strength and quieter ride. With front and rear doors closed, the rear door is locked automatically. Segment Growth In 1989, extended cabs accounted for only 17 percent of full-size pickups sold. That figure rose to 55 percent in 1996 and was headed toward 60 percent in 1997. Just as the introduction of the four-door sport utility vehicle in the late '80s triggered a new growth stage for what had become a temporarily stagnant segment, the third-, and now fourth-door extended cab offers another opportunity for growth. Ford is the pickup sales leader in the world. It sells more full-size and compact pickups than any other manufacturer. In 1995, Ford became the country's highest-volume truck marketer for the first time since 1970. Since then, Ford's lead has been widening. Ford's Ranger compact pickup is the best-selling vehicle in its segment in the United States. Ford is celebrating the 50th anniversary of F-Series trucks through the 1998 model year. Customers have bought more than 26.3 million F-Series since 1948, making it the best-selling nameplate in the history of the industry. SOURCE Ford Motor Company