J.M. Lexus Becomes J. D. Power Certified Retailer
9 January 1998
J.M. Lexus Receives J. D. Power and Associates DistinctionAGOURA HILLS, Calif., Jan. 9 -- J.M. Lexus, managed by David Mullen, has been awarded Certified Retailer status by J.D. Power and Associates. J.M. Lexus is located at 5350 West Sample Road, Margate, Florida, 33073. This distinction was received after the dealership successfully completed a rigorous application process. "J.M. Lexus feels that this is the highest honor that can be bestowed upon us. We believe it will serve to set us apart in today's very competitive retail marketplace," says David Mullen, Vice President-General Manager. Certified Retailer status indicates that J.D. Power and Associates has surveyed customers to ensure J.M. Lexus' commitment to providing high levels of satisfaction with the new car purchase experience. As an independent third party, J.D. Power and Associates conducts a random sampling of a dealership's recent new car buyers. Upon successfully meeting stringent benchmark qualifying criteria, the dealership is given the Certified Retailer designation for one year. Throughout that year, the dealership is monitored by J.D. Power and Associates to ensure that those levels are maintained. Successful completion of the application process results in certification, and permits use of the J.D. Power and Associates name and Certified Retailer logo in advertising, promotions, and merchandising. "The concept for our program has been in design and development for nearly a decade. However, now with all the whirlwind changes in the automobile retail environment, dealers more than ever need a means to differentiate themselves in the marketplace," said J.D. Power III, founder and chairman of J.D. Power and Associates. Certification programs already exist to evaluate the quality of products, but there are no credible independent programs to measure the car shopping experience, according to the project's director Linda Hirneise, who is also a J.D. Power and Associates partner. She said that this program is the first to certify dealers who have reached and will maintain top levels of customer handling during the new-vehicle buying experience. While certification consideration is open to all dealers, Hirneise emphasizes, it is expected that the best of the best will most likely be fewer than 5 percent of all new-car and truck dealerships. "David Mullen and his entire dealership group are to be commended for their tireless commitment to satisfying their new-vehicle customers. They truly are a cut above the rest as expressed by their current customers," says Linda Hirneise. J.D. Power and Associates is an international firm best known for its marketing information services in key business sectors including market research, forecasting and customer satisfaction. The firm's quality and satisfaction measurements are based on actual customer responses from over a million consumers annually. With its headquarters in Agoura Hills, California, the firm also has U.S. offices in Torrance, California; Michigan; and Connecticut. Its international locations include Japan, Korea, England, Canada and Brazil. J.D. Power and Associates can be accessed through the World Wide Web at http://www.jdpower.com. Email: info@jdpower.com. No advertising or other promotional use can be made of the information in this release or J.D. Power and Associates survey results without the express prior written consent of J.D. Power and Associates. SOURCE J.D. Power and Associates