Insight on Possible Chrysler/Benz Merger from Motortrend
7 May 1998
MOTOR TREND Editor Offers Insight on Possible Chrysler/Benz MergerLOS ANGELES, May 7 -- MOTOR TREND Editor C. Van Tune says that the potential merger between Chrysler Corporation and Daimler Benz represents a landmark move by both companies. It would create the largest and most significant alliance between two of the leading automotive industry forces, represented in both North America and Europe. According to Van Tune, talks alone have seemed to heighten Chrysler to a new level as the American company would reap many benefits from the possible merger. Besides the increase in status and technological advancements, Chrysler would also profit from Benz's existing prominence in the European market. The most interesting question Van Tune poses is, "What will Benz gain from the deal?" Van Tune says, "Benz could gain from Chrysler the significant insight into the cost-efficiencies of manufacturing volume cars, such as the Mercedes A- Class. In addition, and perhaps of greater interest, would be Benz's ability to delve further into trucks and sport utilities." "Chrysler is world-renowned for its leading-edge styling, especially on concept vehicles, as recently demonstrated with the debut of the Chronos at the North American International Auto Show," Van Tune adds. "The overall design, both visually and mechanically, demonstrates Chrysler's interest in creating a V-12 Mercedes type of vehicle." MOTOR TREND is published by The Petersen Companies, Inc., a leading multi- media marketing solutions and brand development company, with a diverse portfolio of more than 90 special-interest magazines, television programs, licensing, trade shows, consumer events, databases, custom publishing, and retail promotions. Petersen publications deliver an estimated 70 million readers, including 53 million adults and 17 million teen-agers. Petersen's internationally-recognized magazines include MOTOR TREND, HOT ROD, TEEN, SPORT, HUNTING, SKIN DIVER, MOTORCYCLIST and 4-WHEEL & OFF-ROAD. The Petersen Companies, Inc. is traded on the New York Stock Exchange under the symbol PTN. SOURCE MOTOR TREND