Mazda Announces Reduced Prices on 1999 Protege and 626 Models
15 September 1998
Mazda Announces Reduced Prices on 1999 Protege and 626 ModelsAction Follows Company's Repricing of 1999 Millenia Luxury Sedan IRVINE, Calif., Sept. 15 -- Mazda North American Operations (MNAO) today announced substantial price reductions on its all-new 1999 Protege compact sedan and 626 midsize sedan, the company's two best-selling vehicle lines. Overall, the reductions amount to a decrease of $791, or 4.1 percent, on a sales-weighted average basis. The manufacturer's suggested retail price for the 1999 Protege starts at $11,970, while the 626 lineup starts at $17,665. "With the introduction of our 626 sedan and B-Series pickup truck last fall and the introduction of an all-new Miata roadster this spring, Mazda's already on a roll," said Richard Beattie, president and CEO of MNAO. "We believe that the lower prices on these core model lines will make them far and away the best values in their classes." "We're especially proud of the new Protege, which is the roomiest vehicle in its class," Beattie added. "We're giving our customers more car at a lower price." The 1999 Mazda Protege features crisp, European-inspired styling, an innovative "Triple-H" body structure and more refinement than the previous model. On the 1999 Protege, the best-selling LX model is priced at $13,130 -- a decrease of $415, or 3.1 percent, from the 1998-model price of $13,545. The 1999-model 626 LX-V6 sedan is priced at $19,065 -- a decrease of $1,600, or 7.7 percent, from the 1998 price of $20,665. Through August, Mazda's overall sales are up 7.7 percent over the previous year. 1999 MAZDA MANUFACTURER'S SUGGESTED RETAIL BASE PRICES* (Effective September 15, 1998) PROTEGE DX 4-door sedan (5-speed manual) $11,970 LX 4-door sedan (5-speed manual) 13,130 ES 4-door sedan (5-speed manual) 14,925 626 LX 4-door sedan (5-speed manual) $17,665 ES 4-door sedan (4-speed manual) 19,545 LX-V6 4-door sedan (5-speed manual) 19,065 ES-V6 4-door sedan (5-speed manual) 22,245 MILLENIA 4-door sedan (4-speed automatic) $26,545 S, 4-door sedan (4-speed automatic) 31,045 MX-5 MIATA Base, 2-door convertible (5-speed manual) $19,770 * Manufacturer's Suggested Retail Price, including Dealer Preparation and Check Up required by Manufacturer. Vehicle M.S.R.P. does not include Destination Charge $450.00 (Alaska $650.00), State and Local Taxes or Fees or any other charges.