Two BMW Models Recognized as Exciting Automobiles
18 September 1998
Two BMW Models Recognized as Automobiles That Most Excite Their OwnersBMW M3 and 318ti Receive J.D. Power and Associates 'APEAL' Awards in Entry Luxury and Sporty Car Segments WOODCLIFF LAKE, N.J., Sept. 17 -- The BMW M3 models and the 318ti both ranked highest in their respective categories J.D. Power and Associates' APEAL study, released today. The BMW M3 ranked as the "most appealing entry luxury car" and the 318ti as the "most appealing sporty car." This marks the fourth consecutive year that BMW automobiles have received awards based on this prestigious study. According to J.D. Power and Associates, the APEAL Study (APEAL stands for Automotive Performance, Execution and Layout) is the first study of significance to measure how owners feel about their car -- a quantifiable measurement of the intangibles that form the relationship between a vehicle and its owner. Specifically, the study analyzes such areas as styling, engine and transmission performance, comfort and convenience, ride and handling, seats, heating, cooling and ventilation, cockpit layout, instrument panel and sound system. "We believe this shows what our owners have been telling us for years - that our products lead their segments and delight their owners with exceptional performance and design. We're extremely pleased that the APEAL study is able to tap in to this enthusiasm," commented Victor Doolan, president of BMW of North America. BMW entered the North American market in 1975. Since then, the company has grown to include marketing, sales and financial services organizations in the United States and Canada; a South Carolina manufacturing operation; a design firm in California; and various other operations throughout the U.S. and Canada. BMW is represented in North America through a network of more than 375 automobile and 190 motorcycle retailers in the United States and Canada. BMW (US) Holding Corp., the brand's North American headquarters, is located in Woodcliff Lake, New Jersey. Information about BMW products is available to consumers via the World Wide Web on the BMW homepage. The address is: http://www.bmwusa.com.