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Child Safety Headlines at Chevy Venture Exhibit, Detroit Auto Show

31 December 1998

Children's Safety Headlines at Chevy Venture Exhibit at Detroit Auto Show

       Chevy Product Specialists, Metro Detroit SAFE KIDS Will Conduct
                         Live Car Seat Demonstrations

    DETROIT, Dec. 30 -- Chevrolet will incorporate children's car
seats and safety messages with the 1999 Chevy Venture minivans as part of
their live demonstration being featured at the 1999 Detroit auto show. Trained
product specialists will host shows about proper car seat installation
throughout the day and will cover such issues as choosing the right seat for a
child's size and age and properly securing a car seat in a vehicle.
    The exhibit, which will travel to the Detroit, New York, Cleveland, Dallas
and Chicago auto shows, is part of Chevrolet's ongoing partnership with the
National SAFE KIDS Campaign. In addition to presentations by Chevy Venture
specialists who participated in the National Highway Traffic Safety
Administration's child passenger safety certification program, representatives
from the Metro Detroit SAFE KIDS Coalition will be available during the
exhibit hall's high traffic times to offer educational materials and hands-on
instruction about correct car seat and safety belt use.
    "Safety has always been top of mind for Chevy Venture. The auto show
environment is a great opportunity for Chevy Venture to help consumers make
sure the entire family is traveling as safely as possible," said Dan Keller,
Chevy Venture brand manager.
    Chevy Venture developed the new safety exhibit in conjunction with the
National SAFE KIDS Campaign to help raise awareness about the need for correct
and consistent child restraint use. Motor vehicle crashes are the leading
unintentional injury-related killer of children ages 14 and under. Each year,
nearly 1,800 kids are killed as passengers in motor vehicle crashes and more
than 305,000 are injured.  Despite these numbers, nearly 40 percent of
children still ride unrestrained.  Of the children who are restrained, four
out of five are restrained improperly.
    "Installing a car seat is important," said Nancy Delaney, coordinator for
Metro Detroit SAFE KIDS. "We want to help parents get it right and ensure
they'll use car seats properly during every trip."
    General Motors is currently partnering with the National SAFE KIDS
Campaign in a 5-year, $10.6 million initiative to promote child passenger
safety. To date, more than 700 GM dealerships have hosted Car Seat Check Ups
conducted by SAFE KIDS Coalitions.
    Metro Detroit SAFE KIDS is part of the National SAFE KIDS Campaign, the
first and only national organization dedicated solely to the prevention of
unintentional childhood injury -- the number one killer of children ages 14
and under. More than 250 State and Local SAFE KIDS Coalitions in all 50
states, the District of Columbia and Puerto Rico comprise the Campaign. Former
U.S. Surgeon General C. Everett Koop, M.D., is Chairman of the Campaign and
Vice President Al Gore and Tipper Gore are honorary chairs.