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Hyundai Holds the Line on 2000 Model Year Prices

10 August 1999

Hyundai Holds the Line on 2000 Model Year Prices; Model Line Up is Refined and Features Added

  Elantra, Tiburon and Sonata Offer More Standard Features at the Same Price

    FOUNTAIN VALLEY, Calif., Aug. 9 -- Hyundai Motor America
today announced suggested retail pricing on its 2000 model year Elantra,
Tiburon and Sonata vehicles.  Prices of comparably equipped Elantra, Tiburon
and Sonata models remain the same as last year and more standard features have
been added.  Prices for the completely redesigned Accent will be announced
later.
    "Once again, Hyundai is demonstrating its commitment to offering buyers
affordable, value-packed cars," said Finbarr O'Neill, president and chief
executive officer of Hyundai Motor America.  "We are holding the line on
prices and adding new standard features on selected models to make them even
more attractive and competitive.  Plus, every new Hyundai is backed by the
best warranty in America, The Hyundai Advantage, which includes a 10-year,
100,000-mile drivetrain warranty and a five-year, unlimited mileage roadside
assistance program."

    ELANTRA
    The Elantra, Hyundai's best-selling model, was completely restyled last
year.  Refinements and improvements for 2000 include an upgraded interior, a
standard tachometer and power windows, power door locks and power mirrors as
standard equipment.  For 2000 only one trim level is available, the
top-of-the-line GLS.  The GL models of both the sedan and station wagon have
been discontinued.
    The price of the popular Elantra station wagon with air conditioning,
AM/FM stereo cassette radio and all the new standard features has been reduced
for the 2000 model year.  Base price for the Elantra station wagon is now
$12,499 -- $200 less than the 1999 model.  The Elantra GLS sedan is now priced
at $11,799 and features air conditioning, power windows, power door locks and
power mirrors as standard equipment.

    TIBURON
    The Hyundai value story for 2000 continues with the Tiburon -- a top value
in the sport coupe segment.  The Tiburon sport coupe, which has been restyled
inside and out for 2000, is an even better value than last year.  In addition
to the dramatic new front and rear styling, standard equipment for the Tiburon
now includes air conditioning, AM/FM cassette stereo, cruise control,
four-wheel disc brakes, 15-inch alloy wheels, power windows, power door locks
and power mirrors.  Base price for all this value remains the same as
1999 -- $13,999.  This reflects a price reduction of up to $1200 when compared
to a comparably equipped 1999 model.

    SONATA
    The mid-size Hyundai Sonata is available in two trim levels for model year
2000, base and GLS.  While the company was able to hold the line on price --
$14,999 -- the base Sonata has been upgraded to include 15-inch tires mounted
on alloy wheels.  Air conditioning, cruise control and side impact airbags are
standard even on the base model.
    The price of the Sonata GLS model also remains the same for model year
2000 -- $16,999.  There is even more good news for Hyundai buyers; prices of
key options and accessories have also been reduced as well.

    Suggested retail prices for the 2000 Hyundai lineup:

    Elantra GLS four-door sedan    $11,799
    Elantra GLS wagon              $12,499
    Tiburon                        $13,999
    Sonata                         $14,999
    Sonata GLS                     $16,999

    Destination charges remain the same at $435 in the continental U.S. and
Hawaii and $585 for Alaska.
    Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary
of Hyundai Motor Company of Korea.  Hyundai cars are distributed in the United
States by Hyundai Motor America and are sold and serviced through nearly
500 dealerships nationwide.