From Midland Consumer Radio: New Compact Mobile CB Kills Noise
24 August 1999
From Midland Consumer Radio: New Compact Mobile CB Kills NoiseKANSAS CITY, Mo., Aug. 23 -- Midland Consumer Radio has introduced a new mobile CB with their exclusive ESP(TM)2 Noise Killer circuit. This full featured mobile CB, Midland's model 77-235ESP, includes the features CB users want most, including a 10 channel U.S./Canada weather/all hazard monitor, and a large backlit LCD display. The 77-235ESP is in stock and available for shipment. What is ESP(TM)2? According to Midland's Senior VP, John Chass, "One of the biggest complaints from CB users is excess noise that interferes with communication and effectively shortens reception range. ESP(TM)2 is Midland's patent pending technology that provides up to 95% noise reduction, even when communicating with other radios without ESP(TM)2. Other noise reduction schemes on the market only work when matched with another unit that has the same system, and often can make transmission worse when used with other models or brands. The ESP(TM)2 noise killer circuit senses the strength of the signal being received, and adjusts automatically to boost weak signals and apply noise reduction as needed." Notable performance features of the 77-235ESP include super accurate microprocessor controlled PLL tuning, a seven stage signal meter, instant emergency channel 9 access and channel scanning. Squelch, microphone gain and RF gain are all adjustable from the front panel for easy fine tuning of transmission and reception. The matte black case and modern styling give this CB a great look to match its great performance. Packaged in an attractive, full color display box, the 77-235ESP represents a great value for the consumer, with a suggested retail price of only $119.95. Midland is the oldest manufacturer of CB's in the U.S., and the first to market with a 14 channel FRS radio. Since 1959, Midland has remained at the forefront of two-way radio technology by offering innovative features at value prices. In addition to their full line of CB and FRS handheld and mobile radios, Midland offers weather monitor alert radios, marine and amateur radios, antennas and accessories. For more information, specification sheets or color photos, contact John Lundberg, Midland Consumer Radio, Inc. 1670 N. Topping Ave, Kansas City, Mo., 64120-3865; phone 816-241-8500; e-mail midlndcb@tfs.net, or visit Midland's website at http://www.midlandradio.com.