Popular Mechanics Introduces the Online 2000 Buyers Guide

9 November 1999

Popular Mechanics Introduces the Online 2000 Popular Mechanics New Cars and Trucks Buyers Guide

    NEW YORK--Nov. 9, 1999--For the first time ever, the trusted Popular Mechanics Cars and Trucks Buyers Guide makes its debut online, it was announced today by Editor-In-Chief Joe Oldham.
    The Popular Mechanics New Cars and Trucks Buyers Guide launches immediately on Popular Mechanics' Web site, the PM Zone, accessible at http://popularmechanics.com.
    The Guide features an in-depth review of every new car and light truck sold in America (more than 200 models), with color photographs, descriptive specs and statistics, and in many cases, video clips as well. Surfers have the option of searching the site by vehicle type, list price or manufacturer.
    In addition to specific vehicle listings, the Popular Mechanics New Cars and Trucks Buyers Guide, now in its fifth year of publication, contains numerous consumer buying articles. They include buying online, how to take a test drive and understanding a warranty. The site also offers users a sales price versus lease calculator and a list of linked automotive manufacturers' Web sites and 800 numbers, making it one of the most comprehensive car buying sources today.
    Consumers can log on to the site at http://popularmechanics.com, where they will find four years of previous Buyers Guide (1996 to 1999) to provide them with comparative information on older models. The Popular Mechanics New Cars and Truck Buyers Guide is available exclusively online unlike previous guides that were also obtainable in hard copy format. The PM Zone was first launched in March 1995.
    Today, the site is one of the most in-depth, hands-on Web sites containing more than 35,000 pages of information. From new cars to car care, home improvement to technology, science to outdoor recreation, the PM Zone illustrates how the world works for consumers today.
    Popular Mechanics is published by Hearst Magazines, a unit of The Hearst Corporation, and the world's largest publisher of monthly magazines, with 16 U.S. titles and 98 international editions distributed in more than 100 countries. Of these, Hearst publishes nine monthly magazines in the United Kingdom through its wholly owned subsidiary, the National Magazine Company Limited.