Quokka Sports Partners With GM to Bring the GM Experience To Consumers Online
12 January 2000
Quokka Sports Partners With General Motors to Bring the GM Experience To Consumers OnlineGeneral Motors Creates Unique Online Experience With the Quokka Sports Network
SAN FRANCISCO, Jan. 12 -- Quokka Sports
announced today they are partnering with General Motors, to bring
the "GM Experience" at the 2000 North American International Auto Show to
online consumers. Quokka Sports, which has pioneered new techniques in
delivering immersive sporting experiences to online viewers, is now creating
new ways to immerse viewers in its sponsors' brand experience online. Quokka
has already developed "brand immersion" features for other companies,
including Compaq, Computer Associates and Intel. As a component of a
sponsorship on Quokka.com, Quokka Sports will create an online experience that
immerses the virtual visitors into the "GM Experience" and give them an
intimate connection with the GM brands. Visitors will find out about the site
through promotions on the Quokka Sports Network, gm.com and a multi-media ad
campaign.
"This alliance with GM exemplifies the range of sponsorship opportunities
that Quokka Sports can provide to its partners," said Alan Ramadan, CEO and
founder of Quokka Sports. "We are pleased to be partnering with GM to deliver
an enhanced and immersive customer experience on the Internet."
"As an established global company that is expanding its leadership on the
Internet, GM is working with proven cutting-edge companies like Quokka, to
bring an enhanced experience to our customers," said Mark Hogan, president of
e-GM, GM's e-business division. "Through this alliance, we are delivering an
exciting 'GM Experience' to Internet users across the world."
About e-GM
e-GM, a new business group launched by General Motors in August 1999,
seeks to integrate e-commerce efforts throughout GM's traditional business
divisions and employ new technologies that will enhance the customer
experience, while improving efficiency. e-GM leverages GM's core competencies
in information technology, including OnStar(R) and GM BuyPower(TM), to create
a new class of applications for vehicle, office and home.
About Quokka Sports
Quokka Sports ( http://www.quokka.com ) has created a branded sports
entertainment network delivering unique interactive sports experiences
fulfilling the entertainment passions of a global community of sports
enthusiasts. With rich content that leverages technology's potential for
merging entertainment and information, Quokka is the leading provider of
sports entertainment experiences for the digital era.
Quokka's programming is designed to engage viewers, give them control of
the action sequence and let them experience and view sports from a variety of
perspectives. Quokka's coverage of sporting events incorporates a wide range
of digital assets, including video, text, audio, images, athlete biometrics,
telemetry, environmental data, emails, results and timing. Quokka's content is
distributed via the Internet, broadband and emerging digital media networks.
Quokka Sports' unique sports entertainment productions are enabled by Quokka
Performance Team members Compaq Computer Corporation, Computer Associates
International, Inc. and Intel Corporation. Quokka Sports has offices in San
Francisco; Troy, Michigan; New York; Norwalk, Connecticut; and London.
NOTE: Quokka and Quokka Sports are registered trademarks and QNews, A
Digital Dose Of Sports, Sports Entertainment for the Digital World and the
Quokka Logos are trademarks of Quokka Sports, Inc.
