Porsche Launches Porsche Driving Experience High-Performance Driving School
21 January 2000
Porsche Launches Porsche Driving Experience High-Performance Driving SchoolWorld-Class Race Car Drivers Provide Hands-On Instruction at Historic Road Atlanta with 2000-Model Year Porsche 911 Carrera Coupes ATLANTA, Jan. 21 -- Porsche Cars North America (PCNA) will launch its Porsche Driving Experience(C) program in February 2000, teaming top-notch professional drivers with students who will receive expert instruction while piloting 300-horsepower 911 Carrera Coupes on the asphalt at Road Atlanta in Brasleton, Ga. "The mission of the school is to offer a unique driving program that enhances the ownership experience and positively influences the Porsche brand image," said Frederick J. Schwab, PCNA president and CEO. What sets The Porsche Driving Experience(C) apart from other programs is the vehicle - the 2000 911 Carrera Coupe - and the drivers. Veteran race car drivers including Hurley Haywood, Jack Baldwin, Pierre Savoy, Jeff Purner, Dave Murry and Doc Bundy are able to offer hands-on, personal instruction due to a low 4:1 student-to-instructor ratio. Courses are held at Road Atlanta, host of classic racing series such as the Can-Am, the IMSA Camel GT, the SCCA National Championship Valvoline Runoffs and the Petit LeMans since it was built in 1970. While targeted at Porsche owners and potential owners, other audiences include national and international media, Porsche dealership personnel, corporate groups, and driving enthusiasts. The program, which is meant to be a more potent yet competitively priced automotive experience, is offered as a one-day performance road course or a two-day advanced driving course ($1,595 and $2,195, respectively). Program sponsors include Mobil, HALO Marketing, Road Atlanta, Pirelli, OMP and 3Com. "The customer response has been extremely strong," said Schwab. "What's also encouraging is the level of interest we're getting from corporate customers." All two-day driving sessions through July 2000 are sold out, Schwab said. For more information, visit the Porsche Driving Experience(C) website - http://www.porschedriving.com - or call (888) 204-7474.