Mazda Adds Content, Lowers Price of 2000 Miata

6 March 2000
Mazda Adds Content, Lowers Price of 2000 Miata
       - Most Affordable Roadster on the Market Offers More for Less -


    IRVINE, Calif., March 6 Mazda North American Operations
today announced it has added several popular features to the standard
equipment of the company's Miata and Miata LS models while simultaneously
reducing the price of both models.  Overall, the added equipment and reduced
prices result in an as-equipped price reduction of $2,080 for the base Miata
and $2,195 for the leather-trimmed LS model.
    The Miata now includes air conditioning, fog lights, Windblocker(TM) and
floor mats as standard equipment.  The base Manufacturer's Suggested Retail
Price (MSRP) of the Miata is  $20,545, a $700 reduction.  The Miata LS adds
air conditioning, fog lights and an appearance package to its list of standard
features.  Base MSRP for the Miata LS is $23,545, a reduction of $450.  The
new prices and equipment levels are effective for vehicles shipped to dealers
on or after March 3, 2000.
    In addition, Mazda announced the price of its new Miata Special Edition
model -$25,055.  The limited-production Miata Special Edition goes on sale
this month, featuring a six-speed manual transmission, exclusive Mahogany Mica
paint, parchment convertible top, parchment leather-trimmed seats and interior
appointments, mahogany-colored NARDI(R) wood-rimmed steering wheel, shift knob
and handbrake lever, white gauge faces, chrome accent rings on the gauges,
chrome interior door handles, stainless steel scuff plates and polished
15-inch alloy wheels.  Only 3,000 of the Miata Special Edition will be
produced.
    "The Miata is the most affordable roadster on the market," said Richard
Beattie, president and CEO of MNAO.  "We believe that with the content we've
added to the Miata and the lower price of the vehicle, it is far and away the
best value in its class.  No other sports car on the market can touch the
Miata when it comes to pure driving enjoyment and top-down fun."
    Mazda North American Operations is responsible for the sales and
marketing, customer parts and service support of Mazda vehicles in the United
States.  Headquartered in Irvine, Calif., MNAO has over 750 dealerships
nationwide and is owned by Mazda Motor Corporation, Hiroshima, Japan.