Public Believes Firestone Did Not Act Quickly Enough in Recall
13 August 200060% of Survey Respondents Believe Firestone Did Not Act Quickly Enough in Recalling Faulty Tires
WILTON, Conn.he - According to a poll taken on Friday, in which the question "Did Firestone act quickly enough in implementing its massive recall of tires used on popular sport utility vehicles (SUVs)?", was asked. The answer, based on a nationwide survey of 500 consumers taken today over the Internet, was a decisive, No. Of those who owned a vehicle with recalled Firestone tires, 22 percent already were successful in obtaining replacements and nine percent tried but found them unavailable. Interestingly, a large group of respondents were moving on this problem at a slower speed, with 57 percent saying they "plan to replace later" and 13 percent with "no plans to replace" the tires. Some 27 percent of the 500 QuickTake survey takers said they believe the manufacturer of the vehicle is "as responsible" as the Bridgestone/Firestone company for this tire problem. On the same question, 19 percent felt the auto companies involved are "not at all responsible." Will consumers stop buying Bridgestone/Firestone tires? Some 16 percent of previous owners say they will never buy these brands again and 14 percent of those who had never owned Firestone tires indicated that they will not buy this brand in the future. Among owners and non-owners, a total of 41 percent responded that they "may" buy other models in the future, with 28 percent "not certain at this time." About The Survey The QuickTake(SM) survey was fielded and retrieved in three hours today among U.S. Internet users. A total of 500 online consumers responded to this survey. Results are directional in nature and reflects the Digital Opinions(TM) of those Internet users who have chosen to participate. The results are not scientific and cannot be assumed to represent the opinions of Internet users in general, nor the public as a whole. About QuickTake.com(SM) QuickTake.com(SM) is a versatile method for measuring Digital Opinions(TM). By providing access to over 60 percent of the Internet, the QuickTake survey tool is a fast and cost-effective way for decision makers to get directional feedback from different target groups to ideas, products, and public issues. In addition, QuickTake custom applications help companies dialogue with employees, customers and strategic business partners in order to get feedback on important questions. QuickTake.com is a division of Greenfield Online, Inc., a fully Internet-enabled, full-service marketing research provider. The company's core business is to conduct custom consumer and business-to-business studies that are faster, better and richer than traditional marketing research.