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World Debuts Highlight Media Days at Greater Los Angeles Auto Show

28 November 2000

World Debuts Highlight Media Days at Greater Los Angeles Auto Show

    LOS ANGELES, Nov. 27 The automotive industry will be
focusing its attention on Los Angeles in early January as automakers reveal
more than two dozen production and concept vehicles at this year's
Greater Los Angeles Auto Show.  Among the companies presenting World debuts
are Acura, BMW, Daewoo, Dodge, Ford, General Motors, Isuzu, Mazda, Mitsubishi,
Panoz, Suzuki, Volkswagen and Volvo.
    Industry executives and journalists will gain a sneak peek of these
vehicles during Media Days on January 4 and 5 at the Los Angeles Convention
Center.
    Continuing to broaden its L.A. Auto Show presence is General Motors, which
will announce two World debuts -- a production and concept vehicle.  Most
notable is the Chevrolet Borrego concept.  This is the first vehicle to be
designed in G.M.'s Los Angeles design studio that opened earlier this year and
reflects Southern California's eclectic car culture.  "The Borrego has the
agility of a rally car and the influence of Baja racers," explains
Frank Saucedo, director of the General Motors studio.
    Media Days will receive a dynamic start with Dr. Wolfgang Reitzle, group
vice president of Ford Motor Company's Premier Automotive Group, as the
featured speaker at the Motor Press Guild Breakfast on January 4.  Reitzle,
who is responsible for the international operations of Aston Martin, Jaguar,
Land Rover, Lincoln and Volvo, will provide an interesting insight into the
luxury vehicle market and future plans for the Premier Automotive Group.