One-Millionth Monroe Reflex Shock Unit Arrives in Tonawanda Area
28 November 2000
One-Millionth Monroe Reflex(TM) Shock Unit Arrives in Tonawanda Area Lucky Recipient to Win Major PrizeLAKE FOREST, Ill., Nov. 27 After rolling off the assembly line in Paragould, Arkansas, Tenneco Automotive's one-millionth Monroe Reflex(TM) shock and strut absorber has traveled North America in search of its installation destination. Now, it resides in the Tonawanda, New York area, waiting to enhance the performance and safety of one lucky customer's vehicle. This lucky customer will not only win free Monroe Reflex shocks and installation, but will also receive an all expenses-paid trip to Phoenix for four days of instruction at the Bob Bondurant(TM) School of High Performance Driving. Once the one-millionth Monroe Reflex shock/strut unit is installed, a special ceremony will be held at the Tonawanda area installer's place of business to announce the name of the winner. At that time, Tenneco Automotive will award the winning consumer with a free Monroe Reflex shock absorber unit, a free Monroe Reflex shock installation, and the trip. But the luck doesn't stop there-Tenneco Automotive will also reward the installer of the one-millionth Monroe Reflex unit by sending him or her to the Bob Bondurant School of High Performance Driving in Phoenix, Arizona. This is also an expense-paid trip. The one-millionth Monroe Reflex was built on Sept. 14, 2000 and distributed to the Tonawanda based Middle Atlantic Warehouse Distributor, Inc. (MAWDI) on Oct. 5, 2000. MAWDI, the largest independent auto parts distributor in the country, will distribute the one-millionth Monroe Reflex to a local auto parts store where it will be installed on the winning consumer's vehicle. "Consumers are becoming more aware of the safety and comfort advanced shocks and struts provide on today's busy roads," says Rick Stempien, marketing manager, North American Market, for Tenneco Automotive. "With all the research we put in every product to create a new level of vehicle safety and comfort for our consumers, selling our one-millionth Monroe Reflex is truly a great accomplishment. We would've never done this without our loyal customers, and the thousands of individuals who played a role in creating, distributing and installing our products."