Ford Edge, Lincoln MKX Set Crossover Growth Pace; Customers Also Snap Up Hybrids, Cars, Sync - VIDEO ENHANCED
 Lincoln MKX gets introduced at the 2007 LA Auto Show |
* Ford Motor Company sales totaled 182,951 in November, up 0.4 percent versus a year ago.
* All-new Ford Edge and Lincoln MKX paced Ford, Lincoln and Mercury crossovers to a sales increase of 119 percent; year-to-date crossover sales were up 63 percent.
* Ford Focus posts 18 percent sales gain and Ford Fusion sales were up 39 percent.
* SYNC-equipped units are turning fast and elevating opinions and consideration for Ford.
* Lincoln retail sales were higher for the 14th month in a row.
* Ford announces first quarter 2008 North American production.
SEE ALSO: Ford Buyers Guide and Lincoln Buyers Guide
DEARBORN - December 3, 2007: Continued growth in crossover sales and increased demand for hybrids, fuel-efficient cars and Ford's industry-exclusive SYNC in-car connectivity technology drove Ford Motor Company's sales in November. Company sales totaled 182,951, up 0.4 percent versus a year ago. November marked the first sales increase following 12 months of declines.
CLICK HERE to watch the complete Ford/Lincoln Press Conference at the Los Angeles Auto Show.
"It is encouraging to see our newest cars, crossovers, hybrids and industry-first SNYC technology resonating with customers," said Mark Fields, president, The Americas. "Continuing to deliver more quality products that people really want and carefully gauging customer demand in the months ahead will help ensure we stay on track with our plan."
Consumer demand continues to grow for the all-new Ford Edge and Lincoln MKX crossover utility vehicles. Edge sales were 12,594 and Lincoln MKX sales were 3,360. Total sales of crossover utilities, including the redesigned Ford Escape, Ford Taurus X, and Mercury Mariner were 33,271, up 119 percent compared with a year ago. Escape Hybrid and Mariner Hybrid models set November sales records.
Sales of the new 2008 Ford Focus were up 18 percent compared with a year ago. Focus is one of 12 Ford, Lincoln and Mercury models equipped with SYNC, an affordable, industry-exclusive in-car connectivity technology that fully integrates most Bluetooth-enabled cell phones and MP3 players into a customer's driving experience.
"All of our SYNC-equipped models are turning quickly," said Fields. "Affordable technology that integrates mobile communication and entertainment devices appears to be resonating with consumers. Beyond that, SYNC appears to be changing opinions about Ford and elevating consideration for our products and brands."
Ford Fusion and Mercury Milan also contributed to the company's November sales increase. Fusion sales were up 39 percent and Milan sales increased 43 percent.
Lincoln continued its winning streak in November as retail sales climbed 4 percent. November marked the 14th straight month of higher retail sales for the premium brand. Total Lincoln sales in November were down 7 percent, reflecting lower fleet sales.
In November, Ford, Lincoln and Mercury sales to individual retail customers were 3 percent lower than a year ago. Sales to daily rental companies were down 6 percent, but sales to commercial fleet and government customers were up 25 percent.
North American Production
In the first quarter of 2008, the company plans to produce 685,000
vehicles in North America. This is the initial forecast of first quarter
production. In the first quarter of 2007, the company produced 740,000
vehicles. Fourth-quarter 2007 production is 645,000 units, unchanged from
the previously announced plan.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
FORD MOTOR COMPANY NOVEMBER 2007 U.S. SALES
November Month % November CYTD %
-------------- -------------
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 147,310 147,791 -0.3 1,927,596 2,242,172 -14.0
Mercury 13,204 10,344 27.6 155,791 167,039 -6.7
Lincoln 8,744 9,410 -7.1 121,422 107,670 12.8
Jaguar 1,114 1,256 -11.3 14,161 19,130 -26.0
Volvo 8,227 9,229 -10.9 96,872 107,282 -9.7
Land Rover 4,352 4,229 2.9 44,663 41,760 7.0
------- ------- --------- ---------
Total Ford
Motor
Company 182,951 182,259 0.4 2,360,505 2,685,053 -12.1
Memo: Cars and Trucks
Cars 60,383 61,852 -2.4 770,113 1,024,042 -24.8
Trucks 122,568 120,407 1.8 1,590,392 1,661,011 -4.3
------- ------- --------- ---------
Total Ford
Motor
Company 182,951 182,259 0.4 2,360,505 2,685,053 -12.1
FORD BRAND NOVEMBER 2007 U.S. SALES
November Month % November CYTD %
-------------- -------------
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
Crown Victoria 5,170 3,455 49.6 56,456 58,712 -3.8
Taurus (New) 3,779 0 NA 26,720 0 NA
Five Hundred 116 3,437 -96.6 35,050 77,529 -54.8
Fusion 12,278 8,844 38.8 136,007 129,838 4.8
Focus 13,213 11,213 17.8 159,190 163,455 -2.6
Mustang 7,352 10,230 -28.1 126,311 155,285 -18.7
Taurus (Old) 0 5,715 -100.0 0 174,461 -100.0
Thunderbird 0 0 NA 0 469 -100.0
GT 0 261 -100.0 231 1,861 -87.6
------- ------- --------- ---------
Total Ford Cars 41,908 43,155 -2.9 539,965 761,610 -29.1
Escape 12,383 10,126 22.3 152,294 142,792 6.7
Edge 12,594 0 NA 116,403 0 NA
Taurus X 2,608 0 NA 13,666 0 NA
Freestyle 120 2,740 -95.6 23,677 55,312 -57.2
Explorer 8,609 10,599 -18.8 126,930 165,845 -23.5
Expedition 5,627 7,672 -26.7 82,771 76,431 8.3
Excursion 0 0 NA 0 965 -100.0
Freestar 0 1,597 -100.0 2,390 49,241 -95.1
Econoline/Club
Wagon 11,100 12,405 -10.5 153,876 164,458 -6.4
Ranger 4,938 5,421 -8.9 67,147 84,071 -20.1
F-Series 46,568 52,727 -11.7 635,520 725,459 -12.4
Low Cab Forward 151 201 -24.9 2,573 3,258 -21.0
Heavy Trucks 704 1,148 -38.7 10,384 12,730 -18.4
------- ------- --------- ---------
Total Ford
Trucks 105,402 104,636 0.7 1,387,631 1,480,562 -6.3
------- ------- --------- ---------
Total Ford
Brand 147,310 147,791 -0.3 1,927,596 2,242,172 -14.0
LINCOLN AND MERCURY BRAND NOVEMBER 2007 U.S. SALES
November Month November CYTD
-------------- % ------------- %
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
Grand Marquis 4,702 2,469 90.4 46,577 51,123 -8.9
Sable (New) 1,102 0 NA 8,980 0 NA
Montego 78 932 -91.6 10,683 20,591 -48.1
Milan 3,449 2,417 42.7 34,312 32,980 4.0
------- ------- --------- ---------
Total Mercury
Cars 9,331 5,818 60.4 100,552 104,694 -4.0
Town Car 488 3,032 -83.9 26,545 35,278 -24.8
LS 0 0 NA 0 8,797 -100.0
MKZ 2,712 3,028 -10.4 31,190 29,319 6.4
------- ------- --------- ---------
Total Lincoln
Cars 3,200 6,060 -47.2 57,735 73,394 -21.3
------- ------- --------- ---------
Total Mercury
and Lincoln
Cars 12,531 11,878 5.5 158,287 178,088 -11.1
Mariner 2,206 2,361 -6.6 32,610 30,961 5.3
Mountaineer 1,667 1,966 -15.2 21,929 27,079 -19.0
Monterey 0 199 -100.0 700 4,305 -83.7
------- ------- --------- ---------
Total Mercury
Trucks 3,873 4,526 -14.4 55,239 62,345 -11.4
MKX 3,360 0 NA 34,097 0 NA
Navigator 1,672 2,420 -30.9 21,759 20,967 3.8
Aviator 0 0 NA 0 1,711 -100.0
Mark LT 512 930 -44.9 7,831 11,598 -32.5
------- ------- --------- ---------
Total Lincoln
Trucks 5,544 3,350 65.5 63,687 34,276 85.8
------- ------- --------- ---------
Total Mercury
and Lincoln
Trucks 9,417 7,876 19.6 118,926 96,621 23.1
------- ------- --------- ---------
Total Mercury
and Lincoln
Vehicles 21,948 19,754 11.1 277,213 274,709 0.9
Total Lincoln
Brand 8,744 9,410 -7.1 121,422 107,670 12.8
Total Mercury
Brand 13,204 10,344 27.6 155,791 167,039 -6.7
JAGUAR BRAND NOVEMBER 2007 U.S. SALES
November Month November CYTD
-------------- % ------------- %
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
XJ 294 388 -24.2 3,931 4,484 -12.3
S-TYPE 209 274 -23.7 3,182 5,609 -43.3
X-TYPE 298 270 10.4 2,897 4,930 -41.2
XK 313 324 -3.4 4,151 4,107 1.1
------- ------- --------- ---------
Total Jaguar 1,114 1,256 -11.3 14,161 19,130 -26.0
VOLVO BRAND NOVEMBER 2007 U.S. SALES
November Month November CYTD
-------------- % ------------- %
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
C30 389 0 NA 1,733 0 NA
S40 1,239 2,228 -44.4 16,997 22,986 -26.1
V50 239 328 -27.1 2,665 3,856 -30.9
S60 1,575 2,228 -29.3 17,043 24,337 -30.0
V70 326 324 0.6 3,428 5,314 -35.5
XC70 1,153 890 29.6 11,179 12,233 -8.6
C70 298 418 -28.7 4,220 3,471 21.6
S80 764 37 1964.9 11,614 5,250 121.2
XC90 2,244 2,776 -19.2 27,993 29,835 -6.2
------- ------- --------- ---------
Total Volvo 8,227 9,229 -10.9 96,872 107,282 -9.7
LAND ROVER BRAND NOVEMBER 2007 U.S. SALES
November Month November CYTD
-------------- % ------------- %
2007 2006 Change 2007 2006 Change
---- ---- ------ ---- ---- ------
Range Rover 1,020 1,216 -16.1 10,940 10,437 4.8
Range Rover Sport 1,417 1,827 -22.4 15,138 16,290 -7.1
LR3 950 1,184 -19.8 10,328 14,990 -31.1
LR2 965 0 NA 8,256 0 NA
Discovery 0 0 NA 0 1 NA
Freelander 0 2 NA 1 42 -97.6
------- ------- --------- ---------
Total Land Rover 4,352 4,229 2.9 44,663 41,760 7.0