Mazda Launches Fully Redesigned Atenza (Mazda6)

The all-new Mazda Atenza delivers advanced environmental and safety features coupled with superb high speed stability and comfort

HIROSHIMA - January 29, 2008: Mazda has announced the launch of the fully remodeled Mazda Atenza (also known as the Mazda6 outside of Japan). Available in three body styles - Sedan, Sport (5-door hatchback), and Sport Wagon - Mazda’s globally acclaimed mid-size car goes on sale from today at all Mazda and Mazda Anfini dealerships throughout Japan.

Mazda Azenza Sport Wagon

Developed in line with Mazda’s Zoom-Zoom evolution concept, the all-new Mazda Atenza’s design theme is “Bold & Exquisite.” The exterior look expresses a combination of athleticism and delicate grace in all three body styles. Sporty and sophisticated interior design creates an environment in which drivers can experience real driving pleasure, comfort and a feeling of security.

Mazda Atenza Sport

Launched in Japan in May 2002, the first generation Atenza combined unique and attractive styling with exceptional driving performance. Now, the second generation model takes these characteristics one step further through substantially enhanced environmental and safety performance. With top class aerodynamics, it features improved high speed stability, ride quality and quietness, providing enhanced comfort levels worthy of the “ultimate high speed long-distance touring car.”

Mazda’s newly developed MZR 2.5-liter in-line four-cylinder engine, mated to five-speed and six-speed automatic transmissions which are newly combined with Active Adaptive Shift (AAS) control*1, further evolve the exceptional driving dynamics that were highly acclaimed on the first Atenza. The all-new Atenza is larger than its predecessor, but increased use of high tensile steel has helped reduce the overall vehicle weight. In combination with the top-class aerodynamics, this contributes to improved fuel economy. To lower running costs, the use of regular gasoline is now recommended for all model grades.

Safety features on the all-new Mazda Atenza include Japan’s first rear vehicle monitoring system. When driving at speeds over 60 kilometers per hour, this system uses radar to detect vehicles approaching from behind and alerts the driver. Another new feature is CF-Net (Cross Functional Network) functionality, a combination of switches on the steering wheel with a centralized display at the top of the instrument panel, which provide simple control of all systems, including air conditioning and audio. This helps the driver focus on the road and reduces hand movement away from the steering wheel. Other safety attributes include Dynamic Stability Control (DSC) and Mazda’s Traction Control System (TCS) as standard equipment on all the 2.5-liter model grades. Mazda’s enhanced safety equipment and functionality promote safe and comfortable driving.

Manufacturer’s suggested retail prices range from 2,070,000 to 2,500,000 yen for the all-new Mazda Atenza Sedan, 2,280,000 to 2,670,000 yen for the Sport version, and from 2,200,000 to 2,670,000 yen for the Sport Wagon model (all prices include consumption tax).

*1: Active Adaptive Shift control: This feature has a slope control function that assesses both the gradient and winding of a road as well as driver intentions such as acceleration and brake operation to automatically select the optimal gear.