Audi Releases Prices for 2010 A4, 2010 A5, 2010 Q5

HERNDON, Va., July 17, 2009; Audi today released pricing for the 2010 model-year Audi A4 sedan, Audi A5 coupe and Audi Q5 crossover vehicle, which are headed to authorized Audi dealerships to meet strong consumer demand.

Audi moved sales of the 2010 models ahead a few weeks following a successful sell-down of the previous model-year inventory. Sales of the 2009 Audi A5, for example, finished June 168% ahead of the sales pace set a year earlier. Demand for the all-new Audi Q5 has been exceptionally strong since its February introduction to consumers with sales hitting 5,701 so far this year.

Each of these models in the heart of the Audi lineup receives upgrades for the 2010 model year. A4 and A5 now feature LED tail lights in Premium Plus and Prestige lines, A5 gets the same fuel efficient 2.0 TFSI direct-injection engine offered in the A4, and Q5 Prestige offers an optional Luxury Package.

"Despite the economic headwinds that have affected all premium automotive brands this year, we see no signs of interest lagging in these three models," said Johan de Nysschen, President, Audi of America. "That's good news heading into the 2010 model year for our market share in the U.S., which has been hitting record levels. That's good news for our dealers, who are enjoying the enthusiasm the Audi brand is generating. We need to release these new models early because of our proactive management of unsold inventories and because Audi continues to bring new models to the freshest lineup in the luxury sector. Both trends will continue in the months ahead."

Audi expects to release 2010 pricing and model year changes for the remainder of its lineup within the next few weeks.

  A4 sedan model year 2010 Pricing and Model Changes
  (excluding $825 Destination Charge)

  A4 2.0T FWD Sedan (Multitronic)     Premium         $31,450
  A4 2.0T FWD Sedan (Multitronic)     Premium Plus    $35,000

  A4 2.0T quattro Sedan (Manual)      Premium         $32,350
  A4 2.0T quattro Sedan (Manual)      Premium Plus    $35,850
  A4 2.0T quattro Sedan (Manual)      Prestige        $41,050

  A4 2.0T quattro Sedan (Tiptronic)   Premium         $33,550
  A4 2.0T quattro Sedan (Tiptronic)   Premium Plus    $37,050
  A4 2.0T quattro Sedan (Tiptronic)   Prestige        $42,250

  --  Navigation models now equipped with 3rd Generation MMI with SIRIUS
      traffic
  --  LED tail lights on Premium Plus and Prestige models
  --  S4 launches with 3.0 TFSI supercharged V6 with 333 hp / 325 lb-ft -
      August 09 launch
  --  S4 launches a new 7-speed S tronic (dual-clutch) automatic
      transmission (manual also available)
  --  Bluetooth and Homelink now packaged together as option on Premium
      model
  --  Premium Plus no longer includes autodimming mirrors/compass and memory
      function
  --  Premium Plus now includes Concert 1CD radio instead of Symphony 6CD
      radio
  --  Bang & Olufsen premium audio system now available as option on Premium
      Plus
  --  Prestige now includes Navigation (3G MMI) and Voice Control

  --  S line wheel changes to 7 double spoke (formerly 5 tri-spoke).  5
      tri-spoke now on S4 only

  A5 coupe model year 2010 Pricing and Model Changes
  (excluding $825 Destination Charge)

  A5 2.0T quattro Coupe (Manual)      Premium         $36,000
  A5 2.0T quattro Coupe (Manual)      Premium Plus    $39,500
  A5 2.0T quattro Coupe (Manual)      Prestige        $44,300

  A5 2.0T quattro Coupe (Tiptronic)   Premium         $37,200
  A5 2.0T quattro Coupe (Tiptronic)   Premium Plus    $40,700
  A5 2.0T quattro Coupe (Tiptronic)   Prestige        $45,500

  --  2.0 TFSI engine introduced with quattro AWD in manual and Tiptronic
      transmissions
  --  3.2 manual transmission discontinued
  --  A5 coupe moves to Premium-Premium Plus-Prestige line structure
  --  2.0T Premium now offers a lower A5 price point in the market, with a
      base MY2010 A5 2.0T manual model priced $4,700 lower than the previous
      MY2009 A5 3.2 manual
  --  Navigation models now get 3rd Generation MMI with SIRIUS traffic
  --  LED tail lights on Premium Plus and Prestige models
  --  New wheel design for A5 2.0T Premium

  --  New optional wheel available for S5: 5 tri-spoke design

  Q5 3.2 FSI model year 2010 Pricing and Model Changes
  (excluding $825 Destination Charge)

  Q5 quattro (Tiptronic)              Premium         $37,350
  Q5 quattro (Tiptronic)              Premium Plus    $41,400
  Q5 quattro (Tiptronic)              Prestige        $48,850

  --  New Fine Grain Ash, Natural Brown decorative inlays (expose grain,
      matte finish)
  --  New 20 inch five-segment spoke S line wheel (replaces five-double
      spoke wheel
  --  Audi side assist now standard on Prestige model
  --  New Luxury Package for Prestige model -includes leather door armrests
      and instrument panel top, and ventilated front seats in Milano leather
  --  Bang & Olufsen Sound System now available as a stand alone option on
      Premium Plus model
  --  Dakar Beige removed from exterior color program (still available via
      Audi exclusive)
  --  Chrome trim outline on four-spoke multifunction steering wheel
      (standard)

  --  Indirect tire pressure monitoring system (uses ABS wheel speed sensors
      instead of wheel-mounted units to detect air loss.

  ABOUT AUDI OF AMERICA

Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi line up is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales and profits. Visit www.audiusa.com for more information regarding Audi vehicle and business issues.