Online Ad Spending Market to grow at a CAGR of 10.98% by 2026 | Decline in Offline Ad Spending to Boost Growth | 17000+ Technavio Reports

NEW YORK , March 22, 2022 -- The online ad spending market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. Alphabet Inc., Alibaba Group Holding Ltd., Alliance Data Systems Corp., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Digital Turbine Inc., Eniro Group AB, GroupM, Hakuhodo DY Media Partners Inc. Co. Ltd., IAC InterActiveCorp, Meta Platforms Inc., Microsoft Corp., Reworld Media, Sohu.com Ltd., SXM Media, Tencent Holdings Ltd., The Interpublic Group of Companies Inc., Twitter Inc., and Verizon Communications Inc. are some of the major market participants. The online ad spending market is set to grow by USD 241.99 billion from 2021 to 2026, progressing at a CAGR of 10.98% according to the latest market forecast report by Technavio.

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Online Ad Spending Market 2022-2026: Scope

 Our online ad spending market report covers the following areas:

• Online Ad Spending Market size
• Online Ad Spending Market trends
• Online Ad Spending Market industry analysis

Online Ad Spending Market 2022-2026: Drivers & Challenges

The decline in offline ad spending is one of the key drivers supporting the online ad spending market growth. Due to the rising competition from digital avenues such as audio streaming services, spending on radio ads has declined in recent years. However, in 2020, the COVID-19 pandemic led to a further decline in radio ad spending. Due to the lockdowns, fewer people commuted to work, which resulted in reduced daily listenership, which constrained the global radio advertising market. For instance, in the US, the average unit ad rates per 30-second spot on radio networks declined by 18.2% in 2020 compared to 2019. Similarly, in India, radio ad volumes declined in Q1 2020 by 34% compared to the same period in the previous year. In April 2020, the number of brands advertising on radio in the country declined to 650 as compared to 2000 in March 2020. Thus, the decline in offline ad spending will positively impact the growth of the global online ad spending market during the forecast period.

However, Click fraud activities are one of the factors hindering the online ad spending market growth. With the increasing number of smartphone users, mobile advertising has become one of the fastest-growing segments of online advertising. Many ad publishers are engaged in ad stacking, click injecting, and running background ads on mobile apps. However, this has also increased the amount of in-app click frauds. For instance, in 2020, mobile apps had a share of 19% of all fraudulent clicks. Though not considered a click fraud activity, users can sometimes engage in behavior that could lead to an outcome similar to click fraud. Such instances can occur when a user regularly clicks on a PPC search ad to visit a particular website instead of navigating it directly from a search engine. Thus, click fraud activities can pose a challenge to online advertisers and lead to a decline in their revenues.

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Online Ad Spending Market 2022-2026: Segmentation Analysis

• Geography
• North America
• APAC
• Europe
• South America
• The Middle East And Africa
• Platform
• Mobile devices
• Desktops

Online Ad Spending Market 2022-2026: Regional Analysis & Revenue Generating Segment

• 41% of the market's growth will originate from North America during the forecast period. The US is the key market for online ad spending market in North America. Market growth in this region will be faster than the growth of the market in MEA. The increased penetration of smartphones and strong broadband infrastructure will facilitate the online ad spending market growth in North America over the forecast period. 
• The online ad spending market share growth by the mobile devices segment will be significant for revenue generation. Online advertising on mobile devices offers a better return on investment (ROI) than desktop computers. This segment is expected to experience high growth during the forecast period owing to the rising number of smartphone users globally. Mobile Internet advertising can host a variety of advertisements such as mobile videos and in-app advertisements via different platforms, which increase their outreach. With the increasing number of smartphone and tablet users across the world, mobile advertising has become one of the fastest-growing segments of the global online ad spending market. Such factors are driving the market growth.

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Online Ad Spending Market 2022-2026: Key Highlights

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will assist online ad spending market growth during the next five years
• Estimation of the online ad spending market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the online ad spending market
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of online ad spending market vendors

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Related Reports:

• The digital advertising market in US is expected to increase by USD 166.87 billion from 2021 to 2026, at a CAGR of 13.34%. Download a free sample now!
• The out-of-home advertising market share is expected to increase by USD 9.60 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 4.71%. Download a free sample now!

Table Of Contents :

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers
• Exhibit 18: Bargaining power of buyers – Impact of key factors in 2021 and 2026

• 4.3 Bargaining power of suppliers
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Platform

• 5.1 Market segments
• Exhibit 24: Chart on Platform - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Platform - Market share 2021-2026 (%)

• 5.2 Comparison by Platform
• Exhibit 26: Chart on Comparison by Platform
• Exhibit 27: Data Table on Comparison by Platform

• 5.3 Mobile devices - Market size and forecast 2021-2026
• Exhibit 28: Chart on Mobile devices - Market size and forecast 2021-2026 ($ billion)
• Exhibit 29: Data Table on Mobile devices - Market size and forecast 2021-2026 ($ billion)
• Exhibit 30: Chart on Mobile devices - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Mobile devices - Year-over-year growth 2021-2026 (%)

• 5.4 Desktops - Market size and forecast 2021-2026
• Exhibit 32: Chart on Desktops - Market size and forecast 2021-2026 ($ billion)
• Exhibit 33: Data Table on Desktops - Market size and forecast 2021-2026 ($ billion)
• Exhibit 34: Chart on Desktops - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Desktops - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Platform
• Exhibit 36: Market opportunity by Platform ($ billion)

6 Customer Landscape

• 6.1 Customer landscape overview
• Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation
• Exhibit 38: Chart on Market share by geography 2021-2026 (%)
• Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison
• Exhibit 40: Chart on Geographic comparison
• Exhibit 41: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026
• Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 APAC - Market size and forecast 2021-2026
• Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.5 Europe - Market size and forecast 2021-2026
• Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026
• Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 China - Market size and forecast 2021-2026
• Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.10 UK - Market size and forecast 2021-2026
• Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.11 Japan - Market size and forecast 2021-2026
• Exhibit 74: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
• Exhibit 75: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
• Exhibit 76: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.12 Germany - Market size and forecast 2021-2026
• Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography
• Exhibit 82: Market opportunity by geography ($ billion)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges
• Exhibit 83: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape
• Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption
• Exhibit 85: Overview on factors of disruption

• 9.4 Industry risks
• Exhibit 86: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered
• Exhibit 87: Vendors covered

• 10.2 Market positioning of vendors
• Exhibit 88: Matrix on vendor position and classification

• 10.3 Alphabet Inc.
• Exhibit 89: Alphabet Inc. - Overview
• Exhibit 90: Alphabet Inc. - Business segments
• Exhibit 91: Alphabet Inc. - Key news
• Exhibit 92: Alphabet Inc. - Key offerings
• Exhibit 93: Alphabet Inc. - Segment focus

• 10.4 Alibaba Group Holding Ltd.
• Exhibit 94: Alibaba Group Holding Ltd. - Overview
• Exhibit 95: Alibaba Group Holding Ltd. - Business segments
• Exhibit 96: Alibaba Group Holding Ltd. - Key offerings
• Exhibit 97: Alibaba Group Holding Ltd. - Segment focus

• 10.5 Amazon.com Inc.
• Exhibit 98: Amazon.com Inc. - Overview
• Exhibit 99: Amazon.com Inc. - Business segments
• Exhibit 100: Amazon.com Inc. - Key news
• Exhibit 101: Amazon.com Inc. - Key offerings
• Exhibit 102: Amazon.com Inc. - Segment focus

• 10.6 Baidu Inc.
• Exhibit 103: Baidu Inc. - Overview
• Exhibit 104: Baidu Inc. - Business segments
• Exhibit 105: Baidu Inc. - Key offerings
• Exhibit 106: Baidu Inc. - Segment focus

• 10.7 Dentsu Group Inc.
• Exhibit 107: Dentsu Group Inc. - Overview
• Exhibit 108: Dentsu Group Inc. - Product / Service
• Exhibit 109: Dentsu Group Inc. - Key news
• Exhibit 110: Dentsu Group Inc. - Key offerings

• 10.8 Eniro Group AB
• Exhibit 111: Eniro Group AB - Overview
• Exhibit 112: Eniro Group AB - Product / Service
• Exhibit 113: Eniro Group AB - Key news
• Exhibit 114: Eniro Group AB - Key offerings

• 10.9 Meta Platforms Inc.
• Exhibit 115: Meta Platforms Inc. - Overview
• Exhibit 116: Meta Platforms Inc. - Business segments
• Exhibit 117: Meta Platforms Inc. - Key news
• Exhibit 118: Meta Platforms Inc. - Key offerings
• Exhibit 119: Meta Platforms Inc. - Segment focus

• 10.10 Microsoft Corp.
• Exhibit 120: Microsoft Corp. - Overview
• Exhibit 121: Microsoft Corp. - Business segments
• Exhibit 122: Microsoft Corp. - Key news
• Exhibit 123: Microsoft Corp. - Key offerings
• Exhibit 124: Microsoft Corp. - Segment focus

• 10.11 The Interpublic Group of Companies Inc.
• Exhibit 125: The Interpublic Group of Companies Inc. - Overview
• Exhibit 126: The Interpublic Group of Companies Inc. - Business segments
• Exhibit 127: The Interpublic Group of Companies Inc. - Key offerings
• Exhibit 128: The Interpublic Group of Companies Inc. - Segment focus

• 10.12 Twitter Inc.
• Exhibit 129: Twitter Inc. - Overview
• Exhibit 130: Twitter Inc. - Product / Service
• Exhibit 131: Twitter Inc. - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist
• Exhibit 132: Inclusions checklist
• Exhibit 133: Exclusions checklist

• 11.3 Currency conversion rates for US$
• Exhibit 134: Currency conversion rates for US$

• 11.4 Research methodology
• Exhibit 135: Research methodology
• Exhibit 136: Validation techniques employed for market sizing
• Exhibit 137: Information sources

• 11.5 List of abbreviations
• Exhibit 138: List of abbreviations

About Us
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