Shell Launches New and Improved V-Power® NiTRO+ Premium Gasoline at New York City Event
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COMING SOON: Carbon Deposits Head to Head - Flex fuel E85 Vs Shell Nitro
HOUSTON, May 12, 2023 -- Today, Equilon Enterprises LLC, dba Shell Oil Products US ("Shell") announced the official launch of its new and improved formulation of their Shell V-Power® NiTRO+ Premium Gasoline. This performance fuel removes up to 100%* of performance-robbing deposits to rejuvenate your engine's performance.*
Shell V-Power® NiTRO+ Premium Gasoline features unique deposit-eradicating technology that targets and destroys deposits in the fuel injector, one of the most critical parts of the engine, and protects against future build-up.* Consumers can fuel up like the pros, as the Shell V-Power® race fuel used by Scuderia Ferrari contains many of the same type of compounds as Shell V-Power® road fuels available to customers worldwide.
"When developing a fuel focused on performance, we wanted to concentrate on the fuel injector – the area where performance lives or dies," said Selda Gunsel, PhD, Vice President of Fuels and Lubricants Technology. "Tackling this challenge was an exciting opportunity for us to provide our customers with a fuel that helps their engines achieve the maximum performance and protection benefits."
In celebration of the new performance fuel, Shell hosted a launch event at New York City's Lavan 641, led by opening remarks from Barbara Stoyko, Senior Vice President of Mobility for Shell Americas and Lisa Carr, General Manager of Mobility Marketing. Their presentation included data from a new Shell consumer report exploring consumer perceptions and trends in performance.
"The new Shell V-Power® NiTRO+ is our highest-performing fuel yet," said Stoyko. "We set out on the journey because we know our customers care about driving their vehicles with fuel that helps keep their engines in peak performance."
Attendees had the opportunity to experience a panel discussion moderated by NBC Sunday Night Football broadcaster Melissa Stark with high-performing individuals across various industries in fuel science, racing and sports, including five-time World Series champion and National Baseball Hall of Fame inductee Reggie Jackson, Olympic gold medal skier Lindsey Vonn, and F1 test driver and 24 Hours of Le Mans winner Marc Gené.
The new formulation of V-Power® NiTRO+ Premium Gasoline is available at all of Shell's nearly 13,000 stations nationwide. For more information, please visit https://www.shell.us/vpower.
*In gasoline direct injection engine fuel injectors with continuous use of Shell V-Power® NiTRO+ Premium Gasoline.
About Shell
Shell Oil Products US is an affiliate of Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 12,000 people working to help tackle the energy challenges of the future.
Shell V-Power NiTRO+ Premium Gasoline
Shell V-Power® NiTRO+ Premium Gasoline removes up to 100% of performance-robbing deposits to rejuvenate your engine’s performance.1
The unique deposit-eradicating technology in Shell V-Power NiTRO+ targets and destroys deposits and protects against future build up in one of the most critical part of the engine, the fuel injector. This frees the flow of fuel so you get optimal burn for peak performance and a revitalized cleaner engine.
Shell V-Power® NiTRO+ protects against future buildup of carbon deposits (previously “gunk”), unbeatable protection against corrosion and our best protection against wear and friction.
The build-up of deposits in fuel injectors can have a disruptive effect on the spray into the combustion chamber, meaning your engine is no longer operating under optimum conditions. Removing deposits that have formed in injectors helps an engine perform at its full potential.
Protection Benefits:
Deposits - Carbon deposits can build up on intake valves and fuel injectors, which can make your engine work less efficiently. Shell V- Power® NiTRO+ has six times the cleaning agents required to meet federal standards and removes baked-in deposits left by lower- quality premium gasoline, starting with the very first tank. With continual use of SVPN+, will help prevent future build up of carbon deposits.
Corrosion - Corrosion is caused by moisture and other contaminants that can make their way into a vehicle’s fuel tank. It can impact the fuel pump, fuel lines and fuel injectors. Furthermore, formation of particles from corrosive processes such as rusting of steel surfaces can contribute to the blockage of fuel filters, impacting overall vehicle operation.
Wear - Wear can occur slowly, over time, when two metal surfaces rub against each other, leading to loss of metal from those surfaces. This can occur in the piston assembly, fuel pump and fuel injectors and can cause higher oil consumption, loss of power and higher emissions.
Friction - Friction in your engine occurs as piston rings move against cylinder walls, generating heat, wasting energy, and reducing the overall efficiency of your engine. Too much friction can also damage metal surfaces, increasing wear on critical engine parts.
Shell V-Power NiTRO+ has been the Official Fuel of Car and Driver and Road & Track magazines (what do magazines use gasoline for?) for more than a decade. In fact, Shell V-Power NiTRO+ is used in all their test vehicles to ensure the consistency and integrity of their instrumental testing procedures and numbers, both in their magazines and online. It’s a unique relationship built on a shared passion for quality and performance!