Hyundai Motor America Elevates Sean Gilpin to Chief Marketing Officer

FOUNTAIN VALLEY, Calif., Aug. 26, 2024 – Hyundai Motor America has promoted Sean Gilpin to chief marketing officer, effective today. Gilpin will lead the entire marketing function for Hyundai’s U.S. business overseeing both creative and performance. His responsibilities include marketing strategy, creative execution, social, experiential marketing, multicultural marketing, along with media buying strategy, customer communications, tier two marketing, and marketing financial management. In this role, Gilpin reports to Randy Parker, CEO, Hyundai Motor America. Gilpin will also retain his global responsibilities as vice president of global sales marketing for Hyundai Motor Company.

“Sean is a talented marketing leader who has brought new thinking and strategies to our marketing and advertising,” said Randy Parker, CEO, Hyundai Motor America. “There remains a tremendous opportunity to enhance consumer understanding of Hyundai’s innovation, mobility leadership and vision for the future of transportation. I’m confident he’s the right person to elevate the Hyundai brand and continue the momentum we’ve generated over the past several years.”

Gilpin has a demonstrated track record of exceptional leadership and strategic vision, helping to drive Hyundai’s marketing initiatives, brand building and consumer shopping activity. With a deep understanding of the Hyundai brand and an innovative approach to customer engagement, Gilpin will continue to create better connections with consumers and improve brand opinion.

Gilpin rejoined Hyundai in July 2023 from INNOCEAN USA, Hyundai’s creative marketing partner agency, where he served as the chief business officer. Before INNOCEAN USA, Sean was the senior manager of retail marketing at Hyundai Motor America.

Preceding this role change for Gilpin, Angela Zepeda, chief creative officer, elected to depart the company for a new position outside of the automotive industry. Zepeda originally joined Hyundai as chief marketing officer in 2019 after leading the automaker’s advertising account at INNOCEAN USA.

“I want to express my gratitude to Angela for her outstanding efforts that have significantly contributed to Hyundai’s business growth,” added Parker. “Angela’s leadership has raised Hyundai’s standing in the marketplace, and her unwavering commitment to creativity and innovation continually inspired her team and our partners to deliver impactful results.”

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit http://www.hyundainews.com.